Monthly Archive for March, 2007

4′s new bosses are in and laying down the law. Miami Herald’s Joan Fleischman got her hands on the new dress code rules for everyone who’s face we see on the air at WFOR.

The gals are to have as little accessories as possible and no busy stripes, prints, lace, short sleeves, sleeveless (wah, No skin? Awww…), puffy shirts. Because viewers are to pay attention to the reporter and the story not the clothes! Oh yeah like covering their arms up would help. Good luck!

Men don’t need much of a wardrobe, of course. Instructions for them are to cover up with a dress shirt – pale blue or white, tie and sports jacket. How boring. Losing the jacket can happen but only with manager’s permission. And no jeans. Unless the story calls for them to walk in water in which case jeans are ok. Short shorts would’ve done it much better in my opinion.

And if you happen to see Jim Defede looking all tanned and sexy, fret not. He didn’t soak those harmful UV rays in the name of all that is news, his sexy bronze glow is from a bottle as per WFOR’s image consultant advice.

The new boss, Tom Doerr says the newsroom was too “laissez-faire”, hence the changes.

Miami Herald – Joan Fleschman/Talk of Our Town – No polka-dot coats on this TV station

Insiders say Pamela Wright is leaving WFOR and the TV biz. Jeff Beradelli from WCBS is taking her spot in the mornings.