Someone pointed out to the recent news that Fox Interactive Media, the internet arm of Newscorp, were taking over the websites of 160 FOX affiliated stations. In the deal FIM will manage the websites, give them the O&O templates, switch the URLs to MyFOX(LocalTown) and split ad revenue 50/50.
According to an article in Variety though the “deal does not include some of the biggest owners of Fox affiliates”.
And that excludes Sunbeam/WSVN. They do link to FOX OnDemand and there is a MyFoxMiami.com domain that only has a working subdomain. Here’s why I think MyFoxMiami isn’t coming to South Florida
- WSVN’s brand is 7News, not FOX7, sending people to MyFoxMiami.com would be awkward.
- And I doubt Ed Ansin is stupid enough would let the dweebs at FIM have that much control over WSVN’s website. Putting your website on someone else’s domain name, which you don’t own, is like letting FOX broadcast the station onFOX-owned frequency from a FOX-owned tower. Stupid.
- Sunbeam also has a deal with WorldNow that started last year when wsvn.com was redesigned. A multi-year deal probably.
And can I just say it – FOX O&O template is horrendous. It reminds me of one of “those” working girls you see on a street corner with red lipstick caked on, running out their lips – way too much red and blue. The beveled buttons are circa 1999. Then there are the memory leaks in the code and the scrolling scripts on the page can put so much strain on a computer CPU just being on one of those sites is like trying to encode a video, eating 60-70% of cpu power! You’d think with all the money they have at least the site will look descent.
Variety – Websites get MyFox brand
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