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Monthly Archive for February, 2008

Page 2 of 9

CBS4 Honored at Beacon Awards

Published by admin on 2/28/2008 in Local Media.


CBS4 and My33 were presented with the Corporate Responsibility Award during the annual Beacon Awards ceremony Wednesday night. WFOR prez and GM Shaun McDonald accepted the award on behalf of the stations.

The Beacon Council is Miami-Dade county’s development partnership tasked with working to bring investments to the county that generate jobs and assist existing businesses to expand. The awards are given out to leaders and companies in recognition of their contributions to the community

Shannon Hori and Antonio Mora emceed the event.

CBS4.com -  CBS4 & MY33 Honored For Corporate Responsibility
beaconcouncil.com – Beacon Awards 2008

0 Comments Tags: antonio mora, cbs4, shannon hori, shau mcdonald, WFOR.

MediaBistro.com Profiles Maggie Rodriguez

Published by admin on 2/27/2008 in Local Media.


MediaBistro.com sat down with former CBS4 News anchor Maggie Rodriguez to talk about her new job as the newest CBS Early Show co-anchor and what sets The Early Show apart from its competitors.

Rodriguez was promoted after CBS snatched her away from WFOR May 2007 with an offer to host The Saturday Early Show.

MediaBistro.com – So What Do You Do, Maggie Rodriguez, Co-Anchor, The Early Show?

2 Comments Tags: cbs, cbs4, maggie rodriguez, WFOR.

Slate Writer Discovers NY Times Plagiarized Miami Herald

Published by admin on 2/27/2008 in Local Media and Media Headlines.

Jack Shafer from Slate mag says NY Times plagiarized two lines from a story about Argentina’s drug “paco” that ran in the Miami Herald 18 months ago. Shafer says that the author of the story Alexei Barrionuevo admitted to borrowing the two passages.

NY Times:

Paco is highly addictive because its effect is so short—a couple of minutes—and so intense that many users resort to smoking 20 to 50 cigarettes a day to try to make its effects linger. …

Paco is highly addictive because its high lasts just a few minutes—and is so intense that many users smoke 20 to 50 paco cigarettes a day to try to make its effects linger.

More below…
Slate – A New York Times story helps itself to two lines from a Miami Herald piece

0 Comments Tags: miami herald, new york times, ny times, plagiarizm, slate.

7′s Newshizzle

Published by admin on 2/27/2008 in Local Media and Videos.

That would be WHDH’s version of News Never Stops. They are getting WSVN-ified more and more:
Weird how even a sister station can’t copy the original … WSVN’s version is much better, I think. But they have the sexier newsplex which WSVN didn’t copy that well either.Boston Globe writer Johnny Diaz takes a look at the psychology behind tv news promos and polls a marketing expert, a design student and a writer on what they think about the promos of 5 Boston area stations.

Says one of the people about WHDH’s News Never Stops promo:

“Oh my God, it’s a hip-hop video! It’s newshizzle! It’s local TV talent trapped inside a giant rave! I love the total idiotic shamelessness on display here. And I happily admit that I’ve been chanting ‘News Never Stops’ at my wife all day. Can I get a copy of the single on iTunes?”

Yeah, that about sums it up
Is the newshizzle working for you?

Spot on – The Boston Globe
How effective are the promo spots airing on local TV? – The Boston Globe

7 Comments Tags: promo, whdh, wsnv.

B&C Profiles Miami TV Market

Published by admin on 2/26/2008 in Local Media.

Trade rag Broadcasting and Cable recently profiled the Miami TV market and how in a year we’ve dropped two 5pm newscasts in favor of entertainment. But we already knew about that.

What some of you may not know however is that the local tv stations took $549.3 million in advertising in 2007 and even though the Miami market ranks 16th in the nation in terms of audience size, we rank seventh in revenue!

And who siphoned off the most ad dollars? WSVN, swallowing $100.2 million in 2006, that’s a little over 18% market share! And CBS4, NBC6 and WPLG following with WFOR having around 14.3% of the ad market in previous years. Those big bashes 7 throws for their advertisers aren’t hurting but having the best demo (18-34 year olds) in town helps, especially!

B&C -
MIAMI: Thrive at Five

1 Comment Tags: advertising, ratings, revenue, WFOR, WPLG, WSVN, WTVJ.