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Monthly Archive for May, 2008

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WPBF’s New Interactive Online Weather Radar

Hearst-Argyle launched a new interactive weather radar for all of its web properties. WPBF being an H-A owned station got it too.

Weather First Interactive Radar is basically a Microsoft Virtual Earth map with radar data overlaid on top of it.

Visitors have the option to set the map at aerial or street level, show cloud cover, storm cells or turn radar loop on and off. There’s also an option to point the map location locally, nationally or to the most active weather spot anywhere in the country.

The whole app is done by MyWeather.net which it looks to be the online extention of WeatherCentral, a company that provides the on-air graphics for many TV stations. I believe WPLG and WSVN use the WeatherCentral.

It’s pretty well done, very lightweight. It doesn’t make my Firefox browser choke and lag when the maps load and I turn the radar loop on like some of the other similar maps.

WFOR, WTVJ Oppose Court Gag Order

Attorneys for WFOR, WTVJ and the Miami Herald opposed a gag order issued today by Miami-Dade Circuit Judge John Schlesinger in the case of Michael Hernandez who’s accused of stabbing a classmate in a Southwood Middle School bathroom.

”The case needs to be tried in this courtroom, not in the newspaper or on television,”

The media is free to publish names and photos of the jurors and it seems it’s also okay to show video of the jury selection process which WSVN just showed in a report about the trial.

Tuesday Links

WPTV, WPEC’s Gas Cards for Eyeballs Spat

If you didn’t know WPTV and WPEC were in a for ratings this will put it into some perspective.

May sweeps ended Wednesday May 21, and a little before then WPEC started giving away a $1,200 gas card every night.

Fearing for its crown, WPTV announced on Wednesday during Oprah they’ll give away two $1,500 gas card during their 11pm newscast.

But then WPEC got in their face and was like Oh yea we’ll we’re going to give away four gas cards on our 11pm newscast.

WPEC won with 7.4 vs 7.2 ratings points.

Wonder if advertisers ever feel hosed buying TV ads based on sweeps results

Monday Links