EcoMedia, a marketing agency which uses 50% of its ad revenue to fund environmental projects is teaming up with WFOR for a Green Schools Initiative that will launch this fall in Miami.
They’ve already worked together on a program called EcoZone for the past 4 years wich included planting more than 1,000 trees in Virginia Key, a public awareness program provided by CBS4, instalation of filters on storm drains, planting of a solar tree and lighting retrofit at Miami City Hall.
The Green Schools Intiative will use corporate sponsor revenues to fun the “greening” of a school in
Miami and also Chicago and San Francisco where EcoMedia is teaming with
other CBS-owned stations.
The WFOR-EcoMedia EcoZone program is being expanded to other cities with CBS-owned affiliates which will provide local sales support for EcoMedia’s ad platforms.
CBS and EcoMedia will also team up with David Letterman’s production company Worldwide Pants to create environmentally themed content.
Testing of Local People Meters will begin this summer, meters will be installed at 600 homes in Broward, Miami-Dade and Monroe counties. Full tracking will begin by October 2008.
Even though LPMs are long overdue they are still somewhat flawed. Right now volunteer households tracked by Nielsen must fill diaries out every 15 minutes on when, what and how long they watched because the electronic devices attached to TVs do not track demographics, only what channel the TV was tuned to and for how long.
LPMs bridge that gap by relying on family members to press a number, assigned to them, on a remote-like device when they start watching TV and again when they leave the room. In addition Nielsen hopes guests will punch in their genger and age when they visit the household.
So if a family member doesn’t press the button they don’t get tracked.
If grandma likes watching WSVN and there are 3 other people there who for whatever reason don’t press their number only grandma gets tracked and Channel 7’s demos go down the toilet and ad revenues with it. So to speak.
Equally if rebellious little Johnny decided to screw with the Nielsen suits he could push any button and make it look like dad watched the Lifetime channel all day long.
LPMs record what’s being watched every 2.7 seconds and merge that data with demographics of each family member who hopefully pushed their number.
The Palm Beach market which ranks 41 38 in size will have Local People Meters in 2012
17% of Miami Herald’s staff will be laid off. Publisher David Landsberg said in a memo to staffers today the cuts are taking place at all levels of the company. The layoffs include 190 full-time and part-time employees along with the elimination of other open positions. Some will be laid off while other employees will have an option for severance packages:
Although many of these job eliminations will occur through involuntary layoffs, there also will be opportunities for employees to voluntarily elect a severance package where reductions are occurring in workgroups of two or more employees. If enough employees do not take the voluntary option, then the workgroups will be reduced to least tenure.
The McClatchy Company which owns The Miami Herald is laying off about 1400 people at all newspapers it owns in a bid to save money. Altogether the company estimates the savings will be about $70 million a year.
MADD, Mothers Against Drunk Driving, announced the winners of their 6th annual MADD Media Awards program today and WFOR took home one.
CBS4 News was awarded an Award for Excellence for Broadcast for their series on alcohol-laced energy drinks. The Pensacola News Journal won the print award.
Nationally ‘Inside Edition’ picked up an award in the National Television: Underage Drinking Issues category. CNN Headline News Nancy Grace won in the National Television: Drunk Driving Issues category.
MADD will host a luncheon in Dallas, Texas on September 5th, 2008 to honor the Media Award Winners during their National Conference.
Google’s Blog Alerts emailed me the above mentioned blog postat 12:34pm on June 13th tripping the WFOR keyword so I checked it out and then along with the person who left the tip I jumped the gun and assumed wrongly that Philly meant KYW. I was wrong and I apologise, no harm meant.
NBC Meet the Press Moderator died of a heart attack this afternoon. He was just 58 years old.
Update 6.15.08: Campbell Brown now at CNN remembers Tim Russert. Between MSNBC’s Friday coverage and this clip I now understand why NBC is doing such an expansive coverage of Russert’s death.
As far as the amount of coverage from NBC going overboard – maybe they are, maybe they aren’t. Maybe it’s just their way of dealing with it. Let them. There’s the remote and the 300 channels and the internets.
Embattled WHDH VP/GM Randi Goldklank has resigned. Goldklank was arrested on April 20 at Logan Airport in Boston for disorderly conduct and hitting police officer.
Goldklank appeared in court this morning but didn’t answer questions from the media, instead her lawyer read a short statement on her behalf announcing her resignation. She also wrote letters of apology to the police officers.
“I’ve decided to resign my position at WHDH and WLVI to continue focusing on getting help,” Eisenstadt said, reading from the statement. “I appreciate the support I have received from [Channel 7 owner] Ed Ansin and my friends and colleagues at WHDH and WLVI. I look forward to returning to work in the broadcasting industry in the near future.”
As part of Goldklank’s plea deal her cases were continued without a finding meaning if she stays out of trouble for one year all charges will be dropped. The third charge of assault and battery on a police officer was dropped today as well.
Randi Goldklank was arrested on April 20 after she allegedly went into a drunken tirade. According to the police report she told the troopers:
“I’m a big shot in Boston, and I’ll have your [fucking] jobs. You think you’re a [fucking] tough guy, you just watch and see what the [fuck] happens to you when I get the [fuck] out of here.”
Later according to the report her demeanor changed:
After a few minutes she leaned toward Sergeant Luce and stated, `You think I’m cute and I think you’re cute, just drive me home.
Initially Goldklank claimed a passenger sitting beside her touched her inappropriately but that was never substantiated as there was no mention of such incident in the police report and no complaints were filed with the State Police.
An alcohol influence report says that troopers overheard Goldklank tell paramedicstending to her that she “had about three dozen drinks” that she had been taking Lexapro, an antidepressant, because her mother had recently died.
WHDH responded by putting Goldklank on administrative leave.
He Said it First: How the media would cover it
Caution! If you’re at work or prone to have your ears bleed when you hear curse words don’t listen to the following video.