The first NBC O&O site designed by NBC Local Media debuted Oct 13th.
NBCChicago.com is the first NBC O&O site to move away from InternetBroadcasting by changing not only the design but also the name and branding of the station online.
No more station/channel branding. All NBC-owned stations will be re-branded as NBCCityName both online and on air.
According to NBC’s presser the new design and re-brand is “targeting “Locals Only,” providing news, entertainment and information for the true city insider” and completely moving away from using the .com as an extension of the TV station online, something a lot of people have criticized in the past.
NBC Local Media itself is apparently trying to “transform its business and become a full-service multi-platform content provider for the local marketplace”.
Oct 16th will see LA, San Diego and San Francisco getting the new digs. Followed by Dallas, Philly and D.C. on the 20th then New York and Hartford on October 27.
WTVJ, at least according to the press release from which it is missing, is not getting neither the re-brand nor the web site redesign. There is NBCMiami.com which forwards to nbc6.net though.
Right before the Olympics NBC did the reverse and re-branded their San Francsco station’s on-air look with a new graphics package and name going from NBC11 to NBC Bay Area.
Local10.com is designed by InternetBroadcasting
7’s Oralia Ortega Leaving
Oralia Ortega who freelanced at WSVN as a reporter will be trading South Florida sunshine for El Paso, Texas.
She was hired as an anchor at KTSM, the NBC affiliate for the El Paso, TX area. Ortega will anchor that station’s 5, 6 and 10pm newscasts and also report.
She graduated Florida International University, interned for Deco Drive, was a writer for Today in Florida, anchored the morning newscast at KPAX, worked as a reporter and weekend anchor at KTLV, ABC affiliate in Tyler, TX