Honda’s Live Ad in the UK

By On 6/25/2008 · 1 Comment

Just saw this video today. It’s an ad that ran on UK’s Channel 4 on May 29th. A live ad. As in the action happening live on TV.

A dozen skydivers jumped out of an airplane and had to spell Honda by forming each letter while falling toward Earth within a 3 minute time limit. The ad is part of Honda’s UK campaign “Difficult is Worth Doing”.

Tagged with: ad • honda • viral marketing
 
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One Response to Honda’s Live Ad in the UK

  1. MockTV says:
    6/27/2008 at 11:55 am

    oh yeah, I read about that over on Wikinews…but this is the first time I actually got to see it. Waaaaay cool.

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