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Monthly Archive for August, 2009

Miami-Fort Lauderdale Nielsen Market Rank Goes Down

Published by admin on 8/31/2009 in Local Media.

Nielsen released their market ranks for the 2009-2010 years and it is not good news for South Florida.

The Miami-Fort Lauderdale market which ranked as low as 15th in size just a few years ago moves to 17th, from its current place of 16th, for the 2009-2010 market ranks. That bump is thanks to Denver, Colorado which saw an increase in households that help move it to 16th largest TV market from it’s current 18th place. Nielsen estimates that in a year Miami-Ft Lauderdale has lost 8,830 households while Denver, CO gained 15,170 households in the same year.

West Palm Beach-Ft. Pierce market saw a gain of around 3,350 households compared to the 2008-2009 time period, but not sufficient enough to move it from its current position of 38th.

Another TV market in Florida to experience a drop in rank is Tampa-St Pete, moving to 14th from 13th place. Tampa is trading places with Seattle-Tacoma (sorry for contributing to the growth of Seattle, didn’t mean). Seattle, Nielsen estimates, has gained 14,020 households in a year while Tampa area lost 16,350! Fort Myers lost two rank and moved from 62nd to 64th while Tallahassee, FL lost a rank causing it to move to 106th from a 105th place. Orlando and Jackonville remain at 19th and 47th respectively.

Miami’s market rank drop (as well as everyone else’s) is bound to have an effect on the already fragile advertising market. The market rank in which a station operates has at least some influence on what that station can charge for its airtime.

Also, the only markets to lose households in the top 30 were all in Florida. Tampa and Miami are also two of four markets in the top 100 Nielsen says declined due to ‘domestic migration’. New Orleans on the other hand saw a 5% increase in households.

Overall the number of TV households increased by 400,000 to 114.9 million but Nielsen says this is the smallest increase in a decade.
Continue reading ‘Miami-Fort Lauderdale Nielsen Market Rank Goes Down’

10 Comments Tags: dma ranks, Nielsen, nielsen market, Nielsen Market Rankings.

Steve Litz Replaces Nick Bogert

Published by Alex on 8/31/2009 in Local Media.

Steve Litz, the current WTVJ evening reporter (and former WTVJ “YOH; freelance” employee) has apparently been tapped to replace Nick Bogert as NBC6’s political reporter, according to our sources. Bogert retired from WTVJ (and TV) earlier last week.

5 Comments Tags: nbc6, Nick Bogert, steve litz, WTVJ.

Sun Sentinel Celebrity Smackdown Comes to an End

Published by admin on 8/28/2009 in Local Media.

CelebritySmackdownBracket

The Sun Sentinel Celebrity Smackdown has come to an end. After weeks of weeding out local television and radio celebs only one has won. Or two as it may be in this case.

And this one was a radio vs TV. WTVJ’s Bob Mayer and Pam Giganti went head to head with Paul and Young Ron from Big 105.9FM. The radio guys won the six week long contest and were officially crowned yesterday morning as King and King of South Florida Media. They beat WTVJ’s Bob Mayer and Pam Giganti 56% to 44%

2 Comments Tags: big 105.9, bob mayer, Pam Giganti, paul and young ron, WTVJ.

WPBF Replaces 5pm Newscast With Dr Phil

Published by admin on 8/27/2009 in Local Media.

wpbf.logo.2494_64756024313_64713099313_2128369_4201319_nEarly in July we mentioned that WPBF bought the rights to air Dr. Phil after WPTV decided to do away with it and make way for Oprah’s latest creation, The Dr Oz Show.

The 4pm newscast on WPBF will be expanded to one hour, and the 5pm to 6pm newscast now will make way for Dr Phil in that time slot. ‘Phil’ will be followed by a half-hour newscast at 6pm.

If WPBF’s changes look familiar that’s because WPLG was one of the first stations to experiment with replacing their main early evening newscast with Dr Phil not too long ago.
Continue reading ‘WPBF Replaces 5pm Newscast With Dr Phil’

4 Comments Tags: dr oz show, dr phil, oprah, wpbf, WPLG, wptv.

WPTV Chopper Crew Saves Missing Boaters

Published by admin on 8/27/2009 in Local Media.
Boaters Saved by WPTV crew using Chopper 5

Boaters Saved by WPTV crew using Chopper 5

Yesterday a father and son were reported missing while gator hunting in an air boat near Lake Okeechobee.

When word got out, WPTV chopper pilot Captain Julie and photojournalist Johann Hoffen took off in Chopper 5 to help look for the men.

Two miles off of Belle Glade the WPTV crew spotted the boaters waving at them frantically. Captain Julie radioed her coordinates to Palm Beach Fire Rescue and the men were picked up. They were found sitting a top their sunk boat surrounded by murky water and grass.

This isn’t the first time a news chopper is helping stranded boaters get plucked out of the Everglades. WSVN photojournalist Ralph Rayburn has done it at least twice in recent years. As did WFOR’s helicopter crew, I believe late last year.

1 Comment Tags: captain julie, chopper 5, johann hoffen, johann hoffend, ralph rayburn, saved by the bird, skyforce, WFOR, wptv, WSVN.