Former WTVJ lead news anchor Joel Connable departed from NBC6 just over seven months ago, and soon, you’ll be seeing him back on the TV airwaves in South Florida and nationwide in a revolutionary new way. It’s called ‘Travel TV News,’ and as Connable described it: “his dream job.” What is Travel TV News (TTN)? Founder and CEO Joel Connable describes it as a revolutionary new way to offer their clients (usually hotel resorts, cruise lines, and tourism ministries) a new and fresh way to advertise. Connable says:
“Travel TV News is a production company, and more-or-less, a ‘news crew for hire.’ […] Our crew is compiled of people with years of newsroom experience. We are essentially giving our client an opportunity for guaranteed news coverage… We put together a ‘news story’ that is presented in an entertaining and news-segment-like format (similar to what the former ‘The Departure Lounge’ segment did on NBC6). We then buy paid advertisement time during the newscast, on only the top rated news station in the market. Once the anchor throws off to a commercial break, I come on air and promote a great travel destination, and a great travel deal.”
Connable goes on to say that TV news stations may often not have the resources or budget to cover travel stories. Even if travel destinations do get coverage, there is no guarantee that the segment will air due to breaking news or an agenda change. TTN guarantees airtime because they buy the commercial break.
Connable’s business partner, Ted Goldenberg, is also a former WTVJ employee, and has years of experience including producing entertainment features for FOX, NBC and EXTRA TV. That experience, plus a highly trained crew shooting in full HD, and the over 14 years of anchoring and reporting experience Connable has under his belt, is what Joel says sets their company apart from most of the other production companies out there.
He says the idea of Travel TV News came to him years ago while working for a TV station in LA.
“…I had an epiphany. I love to travel, I love to produce travel segments, and there is nothing like this around.”
He says that he was always tied down to a traditional anchoring job. After being laid off from WTVJ, Connable had to do something to make money and support his family. Since his best skills are in news and TV, he finally made the jump and founded Travel TV News alongside Ted Goldenberg. Although the circumstances of his departure from WTVJ are still disputed, and a lawsuit is still active, he even considers this a somewhat “blessing in disguise.”
TTN has already produced segments that are airing around the country for destinations in Cancun, The Dominican Republic, and The Ritz Carlton in Ft. Lauderdale. The response has been high, with most resorts seeing a high gain in booking. Most recently, Connable and Travel TV News were hired by the Bahamas Ministry of Tourism to promote the latest deals. This latest segment will be airing in South Florida, on WPLG’s ‘Local 10 News at 5’ at around 5:45A.M, on 11/23, 11/30, and 12/7. Watch the full segment that will air on WPLG below.
SFLTV.com thanks Joel Connable for speaking with us, and welcomes him back to the South Florida airwaves!
Update: You can check out Travel TV News’ website here.