Broadcasting & Cable taking a look at a recent trend into expanding morning newscasts to 4:30am and wondering is anyone even up at this time?
Turns out that yes, there are enough people up at 4:30am to warrant a newscast at that time!
WPTV launched a 4:30am newscast in January 2010 and according to the story they get a 2.0 rating with a 9 share or about 15,000 households. Nice numbers but they unfortunately didn’t make everyone at the station jump for joy when they were told they’d have to wake up even earlier
It’s fair to say people weren’t jumping up and down [when the station launched a 4:30 in January],” says WPTV VP/General Manager Steve Wasserman. “But what’s great about this crew is that they’re so dedicated to the cause.”