Julie Durda had her first photo shoot with WPLG recently, and right before the plane crash chaos on Friday the station asked its Facebook followers to choose which one of three designs should be made into a real world billboard. According to the post one of the ways WPLG plans to introduce Julie Durda to South Florida as part of the Local10 team is via billboards peppered throughout South Florida, and probably a hefty amount of on-air promos and other ways to drum up hype. Radio appearances though would probably be scant or non-existent given what happened between Durda and The Joe Rose Show
Viewers left varying comments under the Facebook posts, some laughed WSVN let her go and congratulated her on joining “a real news team”, while others weren’t too thrilled to learn of her arrival wondering who is leaving the station. SFLTV reported in late January WPLG weekend meteorologist Michael Smith is leaving and Julie Durda is taking over him on weekends though whether her arrival had anything to do with his departure is unknown.
What station management plans to do with Durda is anyone’s guess but I along with many people inside and outside WPLG guess she is destined to eventually get the weekday morning slot where Scott Padgett plays now. Although, I think there may be another possibility. It is possible management decided to put Julie on weekends as a way to boost ratings there and at the same time allow her to report soft stories and be seen on Local 10 newscasts troughout the week and weekends.
What do you think?