WPLG recently launched a 4pm newscast to compete with WSVN. Here’s a look at today’s 4pm rundown of both stations and what they covered. Channel 10 had more stories overall, 19 with two commercial breaks compared to WSVN which aired 12 stories and three commercial breaks.
Both stations covered the decision by Miami to keep Ultra Music Fest in downtown, WPLG devoted just 32 seconds to the news while WSVN 3 minutes and 18 seconds.
When it came to the story of the step father who shot is step daughter things reversed, Channel 7 gave it 32 seconds of air time, while WPLG devoted a 2 minutes and 40 seconds.
The early morning wreck involving a Lamborghini that left its driver dead, got about the same amount of coverage by both stations 2.44 vs 2.42 minutes.
WPLG also sent anchor Laurie Jennings to cover the Pope’s sainthood which WSVN gave no mention to in its first half-hour.
And the whole rundown for both stations