It’s by no means a new thing among TV news stations but it is locally. WPEC CBS12 today is launching the area’s first 3pm weekday newscast. They call it CBS 12 News at 3 and it’s aimed at women, especially the stay-at-home mom crowd. Liz Quirantes will anchor the new show with Suzanne Boyd and Stephanie Wilson filing pre-taped stories daily.
3pm newscasts don’t seem to be very common among TV stations. A quick Google search showed KMGH in Denver and KSNV in Las Vegas airing news at 3pm. It’s no secret WPEC has fallen behind in the ratings after a resurgent WPBF took over second place, so CBS 12 is looking for other time slots where it can be competitive.
Here’s a promo they’ve been airing for the past couple weeks featuring anchors Suzanne Boyd, Liz Quirantes and Stephanie Watson.