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Archive for the 'Local Media' Category

Former WSVN-er Cesar Aldama Named WFOR News Director

Cesar Aldama WFOR News Director

Cesar Aldama Photo: CBS4.com

Cesar Aldama has been named news director for WFOR CBS4. He replaces Adrienne Roark who is being transferred to CBS-owned KTVT in Dallas as that station’s new Vice President and news director. Currently he is the assistant news director of KYW, the CBS-owned affiliate in Philadelphia. Yes, the station that brought you Larry Mendte and Alicia Lane (who worked at WTVJ and WSVN)

Cesar Aldama is no stranger to Miami TV stations and WFOR in particular. According to WFOR’s statement on his hiring and Aldama’s LinkedIn profile he cut his chops staring at WSVN in 1985 and worked there until 1995 as a video editor, photographer and assignment editor. He was also managing editor at WFOR from 1999 until 2003 before moving KYW and has served as assistant news director at the CBS duopolies there since then.

Aldama was born in Guantanamo Bay, Cuba and his parents and siblings all live in the Miami area, so he is also a local.

No word yet on whether he’ll be known as CBS4BossMan on Twitter yet.

But in the mean time you can follow me on Twitter instead, where I am known as the @SFLTVBossMan

The CBS4 BossLady Heading To Dallas

Adrienne Roark WFOR News Director

Adrienne Roark Photo:CBS4.com

update: FTV Live says Cesar Aldama who is the assistant news director at KYW, the CBS-owned affiliate in Philadelphia, is replacing Adrienne Roark

The suits at CBS really liked what WFOR news director Adrienne Roark, a.k.a. the @CBS4BossLady, did to turn the station around. The Dallas Observer is reporting Roark will soon be KTVT’s new News Director and Vice President.

Last month we told you Roark was the front-runner for the KTVT job after the previous ND (and former WFOR boss) left for the CBS duopoly in Los Angeles.

Since taking over the news director job at WFOR in 2007, Adrienne Roark has made the station more consumer oriented, emphasising so called “advocacy journalism” and giving a lot more attention to the I-Team. Most recently it was WFOR who broke the news Jackson Memorial Hospital, mired in budget cuts and huge layoffs, paid nearly $100,000 to a crisis/public relations firm. And just after the Haiti earthquake it was the WFOR team who uncovered information that Wyclef Jean used money from his charity Yele Haiti to pay himself.

Olympic Ratings In The MIA Didn’t Get Better

Barry Jackson from The Miami Herald checked the local ratings for the 2010 Winter Olympics and it turns out they got slightly worse! Trough Wednesday February 24th Miami/Fort Lauderdale ended 56th among the 56 Nielsen metered markets. At the start we ranked 55th

However, WTVJ’s Olympic coverage won every night during prime time when American Idol was on. An average of 10.3 percent of Miami-Fort Lauderdale homes with televisions were watching the Olympics on WTVJ. New Orleans which at the start ranked dead last, had 10.7 percent of households with TVs tuned to Olympic coverage.

Of course this year you could watch live Olympics online, and as usual on a myriad of channels from MSNBC to CNBC and others.

Chris Gilks WPLG Executive Producer Passes Away

Chris Gilks, an executive producer at WPLG, passed away last week after battling cancer.

Gilks produced the weekend morning newscasts for WPLG as well as many of the special features such as Dwight Lauderdale’s trip to Egypt.

Prior to WPLG Chris Gilks was the news director at WGCL, the CBS affiliate in Atlanta, GA.

WPLG aired a very nice tribute to Chris in which fellow colleagues remembered him. Even Suze Orman shared her experience of working together. You can check it out here

Daily Show Pans CNN Rick Sanchez

funny stuff. Daily Show pans Rick Sanchez and CNN’s coverage of tsunami warning after Chilean earthquake

Is News Corp Interested in WFLX?

I am hearing trough the grapevine from people in the know that News Corp is interested in Palm Beach FOX affiliate WFLX! Other info is speculative as to what News Corp wants to or plans to do with WFLX.

It’s an open secret Murdoch has been wanting a FOX affiliate of his own in South Florida for some time. WSVN owner Ed Ansin is said to have rebuffed every advance by Newscorp to sell so short of swiping WBFS from CBS, WFLX seems like News Corp’s best bet for a station in the SFL

Currently WFLX doesn’t have a news department. For about twenty years the station’s news have been produced by WPEC CBS12 trough an agreement with owner Raycom. Though they have their own studios on Blue Heron in West Palm Beach where many FOX News guests visit for appearances via satellite. West Palm residents Rush Limbaugh and Ann Coulter being just two of them

News Corp already owns the FOX affiliates in Tampa and Orlando and FLNewsCenter says Newscorp is showing interest in WTLH in Tallahassee as well

Miami Viewers Hate The Olympics, West Palm Can’t Get Enough

This blurb by Herald TV critic Glenn Garvin says that of all 55 markets which have people meters installed, Miami/Ft Lauderdale ranked 54th in Olympics viewership the weekend after they started.

Contrast that to West Palm Beach which rank at number 10 overall!

Review: Finally, All Our Local News in HD

Now that every english speaking television station in the Miami/Ft.Lauderdale market has made the switch to High Definition, I decided to check them all out and see what’s different from when they were all doing news in SD. Read my personal opinions after the jump.  Continue reading ‘Review: Finally, All Our Local News in HD’

New WTVJ “Community” Promo

In an apparent attempt to make the station feel more local to the viewer, WTVJ has started running new promo’s recently, that focus on the “Miami community and culture.” Interesting text at the ending, saying “NBC Miami News @ 11″

Video after the jump.
Continue reading ‘New WTVJ “Community” Promo’

WTVJ Re-brands Newscasts; NBC [Your City]

NBC6 Logo

It appears as if WTVJ (NBC6) has done some minor re-branding in the past few weeks, in an apparent effort to make the station feel more local to the viewer. Anchors and reporters have started to refer to the station as “NBC Miami” during general newscasts, where as reporters on assignment or from a live-shots refer to the station as “NBC [City filmed/reporting in].” This results in some interesting names for the station, such as “NBC Wilton Manors,” “NBC Davie,” and “NBC Hialeah.” At this point, no logo/voice over re-branding has taken place. Alert reader “Alain/TMBtD” points out that a recent promo refers to the 11 P.M. newscast as “NBC Miami News at 11.” Perhaps this is still in it’s experimental phase.