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Archive for the ‘ratings’ Category

WPTV’s Big Olympic Numbers

The Palm Beach Post notes that WPTV ranked No.1 station in the country for the Beijing Olympics with an 8.0 rating 0.2 ratings points ahead of KFOR-Oklahoma City and KSL-Salt Lake City which tied for number 2.

Then from 11 to 11:15pm on Saturday when Michael Phelps competed for his 8th gold medal WPTV had 50 share! As in 50% of Palm Beach and Ft. Pierce counties were tuned to Channel 5.

Unfortunately there may not be much fire in the “money demo”. The article quoted WPTV’s programming director Bernadette O’Grady who attributed the big ratings to large number of “elderly retirees”, “kids at home” and people home from work due to Tropical Storm Fay.

At any rate though No. 1 in the nation and half of your viewing area paying attention to you is not bad. No station would turn that down regardless of demo numbers, if only for bragging rights. Besides, those “elderly retirees” got all the cash stash anyway

Tropical Storm Fay Ratings

Tropical Storm Fay ratings – Monday

                            NBC     WFOR   WPLG   WSVN

5am – 5:30am     2.0         1.7        1.0        3.5
5:30 – 6am          2.7         1.4        1.4       4.0
6 – 7am               5.5         1.1         3.3       9.4

Specials
4pm   
               4.2          4.7         7.0      12.8
5pm                 5.2           5.8        7.0        10.5
6pm                  7.3          5.8         7.0        7.5
7pm                 6.1           4.8         8.0        8.5  
11pm             Not on       4.7        7.0       6.6
12am           11.6 down from a 17.3 during Olympics

Thank you to my e-mail tipster, and commenter “Please”

NBC6 is number one?!

Indeed they are… this week. NBC6 has been number one throughout the week with ratings between 15 and 26, thanks to the Olympics. On Friday night, NBC6 topped the ratings with a 26.0 rating. Then, at 11, NBC6 earned a 12.4 and beat everyone. The surprising thing is, the NBC6 weekend news did better. While NBC6 news at 11 with Jackie Nespral earned a 12.4 on Friday, and lost half it’s viewers, the weekend crew on Saturday went into the 6PM newscast with a 15.6, and came out with a 13.0. Then at 11, they did even better, starting the newscast off with a 17.0 rating, and coming out with a 15.0. I’m sure the weekend crew is very happy about this. Pat yourself on the back, John, Adam, and Joel. You deserve it.

Wimbledon Pumps WPTV Ratings

Palm Beach county was the 2nd highest metered market in US for the Rafael Nadal and Roger Federer’s tennis match.

According to TCPalm WPTV drew a 7.5/19 share rating, second to only St. Louis which had an 8.2/19 share.

1 rating point in Palm Beach equals to 7,753 homes

Finaly May Sweeps Ratings for Miami/Ft. Lauderdale

The Sun Sentinel posted some of the final May sweeps Nielsen ratings. One ratings point equals 15,360 households

6pm – Monday-Friday Ratings
   
WPLG 7.0
WSVN 5.2
WLTV 4.9
WSCV 4.5
WFOR 3.4
WTVJ 2.7
   
Prime Time Rating
   
WPLG 7.0
WSVN 6.8
WFOR 5.5
WLTV 5.3
WSCV 3.8
WTVJ 3.4
WJAN 2.4
WSFL 1.9
WAMI 1.9

WBFS

1.2
   
Late News – Monday-Friday Ratings
   
WPLG 6.9
WSVN – 10pm 6.0
WLTV 5.6
WSCV 4.8
WFOR 4.4
WTVJ 4.0
WJAN – 10pm 3.3
WSFL – 10pm 1.6
WBFS – 10pm 0.8