It was September 2007 when NBC ditched their 5pm newscast in favor of Extra TV due to “changing consumer habits”. Apparently our habits must not have changed that much (or people just didn’t care for Extra?) so NBC suits were forced to undo themselves. “We tried something different, but found that the available audience
had a habit for news at 5 p.m., and we’re going to serve that need,” says one of the WNBC suits. So now they have to undo themselves.
As of January 2nd WNBC is back to 30 minutes of news at 5pm followed by Extra TV until 6pm.
What will NBC6 do? Will they do anything at all? Clearly Ellen isn’t Dr. Phil and people are eating up what Channel 7 has to offer at 4pm and 5pm. Is WPLG banking too much on Dr. Phil once he goes would they have to do resets?
NY Times – TV Decoder – 5 O’Clock News back on WNBC
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