Tag Archive for 'advertising'

Local Ad Spending at NBC Stations Dives 11%

Published
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admin
on 4/11/2008
in Links
. 0 Comments

General Electric’s stock took a beating today losing nearly 13% and wiping $47 billion dollars out of GE’s market cap.

NBC Universal in which GE has 80% stake posted 3% profit increase, not the 5-10% projected but still their sixth straight quarterly gain! That’s $3.58 billion revenue and $712 million profit, versus $691 million a year ago. So much for aches and pains. Maybe they can send WTVJ some money to help with the bills.

Local advertising spending at NBC-owned stations fell 11%, even with political ad spending, and GE’s CFO says that is because “it’s tough out there”. Not tough enough for NBCU’s cable channels which had double-digit growth with advertisers throwing money at USA, Bravo and Sci-Fi the most. Too bad it’s not in euros

B&C Profiles Miami TV Market

Published
by
admin
on 2/26/2008
in Local Media
. 1 Comment

Trade rag Broadcasting and Cable recently profiled the Miami TV market and how in a year we’ve dropped two 5pm newscasts in favor of entertainment. But we already knew about that.

What some of you may not know however is that the local tv stations took $549.3 million in advertising in 2007 and even though the Miami market ranks 16th in the nation in terms of audience size, we rank seventh in revenue!

And who siphoned off the most ad dollars? WSVN, swallowing $100.2 million in 2006, that’s a little over 18% market share! And CBS4, NBC6 and WPLG following with WFOR having around 14.3% of the ad market in previous years. Those big bashes 7 throws for their advertisers aren’t hurting but having the best demo (18-34 year olds) in town helps, especially!

B&C -
MIAMI: Thrive at Five