
Adrienne Roark Photo:CBS4.com
update: FTV Live says Cesar Aldama who is the assistant news director at KYW, the CBS-owned affiliate in Philadelphia, is replacing Adrienne Roark
The suits at CBS really liked what WFOR news director Adrienne Roark, a.k.a. the @CBS4BossLady, did to turn the station around. The Dallas Observer is reporting Roark will soon be KTVT’s new News Director and Vice President.
Last month we told you Roark was the front-runner for the KTVT job after the previous ND (and former WFOR boss) left for the CBS duopoly in Los Angeles.
Since taking over the news director job at WFOR in 2007, Adrienne Roark has made the station more consumer oriented, emphasising so called “advocacy journalism” and giving a lot more attention to the I-Team. Most recently it was WFOR who broke the news Jackson Memorial Hospital, mired in budget cuts and huge layoffs, paid nearly $100,000 to a crisis/public relations firm. And just after the Haiti earthquake it was the WFOR team who uncovered information that Wyclef Jean used money from his charity Yele Haiti to pay himself.
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