I was reading the TVSpy.com forums recently and someone mentioned that NBC’s Locals Only sites were a flop and lost traffic after the switch from regular TV station branded sites.
So I decided to do some digging and compare how the Miami station web sites rank against each other, mostly for my own amusement.
This comparison is based on public data from Quantcast. Both NBCMiami.com and JustNews.com track their web traffic using a pixel on their sites and the analytics are publically available. However, from personal experience the numbers are probably a little lower than what the stations see with their private web analytics tools.
Right off the bat … JustNews.com wins quite handily. In total traffic terms, WPLG’s site has about 1.7 million readers monthly vs 417,326 for WTVJ.
Continue reading ‘Did NBCMiami.com Flop? A JustNews.com vs NBCMiami.com Comparison’
WPLG Changes: New Logo; Local10.com Becomes JustNews.com
WPLG Renames site to JustNews.com
Update: the new design is now live – check it out
With the nearing merger, yet to be approved by the FCC, WPLG is making changes.
Local10.com will soon be renamed to JustNews.com
In addition to the new name, the site has a new, cleaner, look with a large video player on the front page showing the latest stories.
Weather has been placed on its own website as well. Post-Newsweek’s stations will be using a subdomain on JustWeather.com. So for WPLG the address will be Miami.JustNews.com
The latest name change for WPLG’s site is one of several. It’s already gone trough several name changes over the years. From wplg.com to click10.com then local10.com
Of notice is the missing 10 in the logo.
If you’ve watched any of the newscasts recently they took the 10 out of the top weather graphics.
The 10 has been replaced by whatever you call that multi-color circle that is at the center of the zero.
Whether the whole station will receive a name change I don’t know. WDIV in Detroit already has the new look but they’ve kept the domain name ClickOnDetroit.com
You can see WPLG’s redesigned and renamed site live at JustNews.com