Last week WPLG gave away an iPad after they hit 14,000 Facebook fans in a couple of days or so after announcing the contest. But now they want even more. They’re keeping the bribing contest going with a new goal of 25,000 fans. Once they hit that, another fan will get an iPad. As of this writing WPLG’s Facebook fan page had a tad over 18,363 fans, so there are over 14,000 who didn’t care enough to fan WPLG until they got a 1:14,000 at winning a single iPad.
And how amusing and cringe inducing is all the begging and buttering up of the WPLG crew going on the wall by people who want to win? You can see the comments people are leaving yourself if you’re sure you need the time spent back!
Fan begging aside, isn’t it rather odd that a big TV station, who brings in some major bacon from ads, and whose signal can be picked up by literally millions in South Florida can’t get more than 4k people to hit the ‘Like’ button on their Facebook fan page without bribes? If offering an iPad for fans is genius why is giving away gas cards during sweeps to viewers who watch a station’s 11pm newscast called a stunt? Many people harped on some Palm Beach stations who gave away gas cards a while back and some even called it low.
I don’t know what WPLG does or did to get the word out about their Facebook page on the air, but I noticed WSVN has a (somewhat lacking) reminder they’re on Facebook and Twitter in rotation during the newscasts and even that just tells people to ‘log on and search’ (I think showing people the actual URL would be much more productive but what do I know?)
So what do you think? Stunt or genius?