The Sun Sentinel’s Tom Jicha summarizes the results from the November sweeps and it’s not looking so good for WTVJ.
According to Jicha WTVJ experienced a sharp drop in ratings in the 5pm to 6pm time slot compared to November 2006. Wich hurt their 6pm newscast. The relatively new South Florida Tonight at 7pm “produced only negligible improvement”.
WTVJ has also dropped at 11 p.m. coming in at sixth place, and lost 20% of its sign-on to sign-off viewers.
WFOR and WSVN are the only two stations, english anyway, that duke it out between 5pm and 6pm and 7 came on top.
Not surprisingly WPLG came out way ahead of everyone. Their ratings are so good they beat top Spanish station WLTV at 6 and 11pm. And were 1.1 ratings points ahead of WFOR during prime time.
Sign-on to sign-off WPLG was number one, WFOR and Spanish station WLTV tied for number two, with WSVN a tenth of a ratings point behind them in 3rd place. WTVJ came in fourth.
WBFS/My33 has lost a lot after the switch to MyNetworkTV they barely scratched the ratings. Their 10pm newscast is down to an average of 0.8 ratings points and 0.7 overall. Independent station WAMI beat them by 0.9 ratings points in prime time.
|5pm||Late News||Sign-on to Sign-off||Prime Time|
|WPLG – Dr Phil||7.8||WPLG||7.1||WPLG||3.8||WPLG||7.3|
|WLTV – News||5.8||WLTV||5.5||WFOR||3.4||WFOR||6.4|
|WSVN – News||5.1||WFOR||4.8||WLTV||3.4||WLTV||6.1|
|WSCV – News||4.7||WSVN *||4.5||WSVN||3.3||WSVN||4.5|
|WFOR – News||3.4||WSCV||4.4||WTVJ||2.4||WTVJ||4.3|
|WTVJ – Ellen||2.9||WTVJ||4.0||WSCV||2.1||WSCV||4.3|
* 10 p.m.
1 ratings point equals 15,386 homes
sign-on to sign-off is the time between 6am to 2am