Someone alerted me to this article in Variety about NBC re-tooling their flagship station in New York City, WNBC.
If this works look for other stations to begin copying it en mass just like WSVN was copied in the early/mid 90s when they made fast pace and flashy graphics work.
NBC announced the changes earlier this year but now everything is beginning to take shape.
A lot of the high priced anchors and reporters will be gone soon replaced by cheaper … “content producers”. Yes, there apparently is no such thing as reporter, photojournalist etc at WNBC anymore. Most everyone who worked there and is lucky to still have a job will be shooting video, writing, editing, and reporting stories.
Basically NBC is retooling the whole station to try and help the sagging ratings and all else that ails the TV news biz. Or so they hope.
Last month they launched a new studio (video below) that looks a lot like MSNBC and NBC Nightly News sets. If you watch it you’ll notice how the on-air talent refers to it as “content center” and not news room.
Feels kind of gimmicky with these new buzz words. But I suppose WNBC can afford to take the chance seeing as how their station isn’t exactly at the peak of the ratings. Seriosly, 17,000 viewers for a 5pm newscast in a city with population bigger than some countries?