The powers that be at Sunbeam have decided no more alliterating! A tipster tells me word came down the pike there is to be “no more plane plunge, tough take down…” in the newscasts! Even at WSVN!!
After Randy Price left WHDH the Boston papers went to town pouncing on the station for its recent tabloid transformation and lack of substance. Readers and viewers took to the comments some wondering what took Price so long to leave the station. All that was probably too much bad PR.
But apparently this article in the Boston Herald titled “On 7, it’s crash! Cash! Clash! Kapow!” might have something to do with the decision by the powers that be to stop alliterating.
Perhaps it also did not help having your former star anchor on radio for half an hour, telling everyone he found the alliteration “mind-numbing” and referring to a story titled “Plane Plunge” saying “I’d have to turn around and ask what does that graphic mean”?
I think channel 7 just lost a little bit of its soul.
Have Channel 7 bosses caved to the masses? Realized they can’t control the message? There may be no such thing as bad press but in this case all the negative press was piling on to an already bad problem. And you can’t turn around the station if nobody is watching. You can’t just say on your station your main anchor retired when it’s not true. There are blogs out there like this one and others where your viewers will find out what’s going on and get their reason to stop watching you.
And while I personally do not buy that people are looking for only serious news sometimes the tabloidy shenanigans can be too much.
More serious news doesn’t have to be boring. In our. Humble non-expert. Opinion. Make it sexy like only channel 7 can but be relevant or you’d have more and more former fans.