DCRTV.com recently mentioned a rumor going around that WTVJ general manager Ardyth Diercks was the top runner for the ND job at Washington D.C. NBC affiliate WRC-TV. That station’s GM recently left for WNBC in New York City so the hunt was on for his replacement and Diercks was said to be on the short list but eventually KNSD Sand Diego news director Jackie Bradford ended up with the promotion
For Diercks it would have been an interesting move, as she is no stranger to the television business in the nation’s capital. Before she came to WTVJ in July of 2003 she was the competition’s news director, at Gannett-owned WUSA-TV, and also Gannett’s senior vice president overseeing all the media company’s television stations.
WTVJ news director Lane Michaelsen was Gannett’s VP from 2004 until 2008 according to his LinkedIn profile. In 2008 he became WUSA VP of Information Center before he came on down to Miramar in September 2009 to try to pluck WTVJ out of their ratings slump.
Many people think Diercks departing from WTVJ would be the best thing that could happen to the station as she often gets flogged for having hired people who lead to its current state, but considering that NBC is probably the one really calling the shots and giving orders out of New York, I have my doubts that whoever comes in will change things much. After all Diercks has been on the job for 7 years after everything that’s happened to WTVJ if she were having so many flubs common sense says they would fire her, no?