Liz Roldan is the new WFOR news director as of today. According to a WFOR press release from this morning she joined them in August as an Executive Producer for Special Projects and Investigations and served as interim news director for the past month. Roldan is replacing Cesar Aldama who left for Comcast Sports Net Mid-Atlancitc to be their Senior Director of News.
Liz Roldan is actually no stranger to TV news or South Florida. According to her LinkedIn profile she practically started her career at WFOR, joining the station as an assignment manager in 1990 when it was still known as WCIX. Then in 1995 she moved to WTVJ continuing in the same position for another four years before getting promoted to Special Projects Producer in 1999, and then in 2000 they promoted her to Managing Editor where she remained until October 2008 when she left for a financial company.
Most recently Roldan was the director of marketing at The Playground Theater, owned by Stephanie Ansin, daughter of WSVN owner Ed Ansin.