WSVN are expanding ‘7News Today in Florida’ by an hour, until 10am. Last year parent company Sunbeam Television informed Buena Vista they will not be renewing their syndication rights to air ‘Live With Regis and Kelly’ for both WHDH and WSVN. WHDH announced last year they will replace ‘Live’ with news from 9am to 10am starting in September 2011 and now WSVN is doing the same. That will make ‘Today in Florida’ 5 hours long!
When word came out last year that WHDH would drop ‘Live’ after 23 years, General Manager Chris Wayland told The Boston Globe ratings for the program and across daytime have diminished so they decided another hour of news for people who didn’t watch the earlier newscasts would be better. Contrast that with the recent trend among many stations to start newscasts earlier, at 4:3am and even 4am, WSVN newscasts start at 5am.
WPLG are picking up ‘Live with Regis and Kelly’ and the move will be effective August 22, 2011.
With that WSVN will now have 10 and a half hours of news every weekday, not counting ‘Deco Drive’, for a total of 52 and a half hours of news on weekdays and 60 and a half hours of news weekly not counting Deco and Sports Xtra.