Valari Staab NBC Owned Stations President

Just a few short years ago WTVJ had ratings so low on some days it was hard to tell whether anyone was watching. The lack of investment by NBC, a myriad of layoffs, and departures of talent before and after the failed takeover by WPLG, and later Comcast, left NBC 6 with a skeleton crew and a lot of broken equipment and a suffering news product.

We heard stories of broken live trucks, we were told they were down to two working live trucks,  and had such an inability to generate content our insiders told us that staffers watched the other stations in town were doing and would copy and rewrite the rundowns and VOs.

In an interview with industry site  TVNewscheck NBC Owned Stations president Valari Staab says WTVJ was “was the one on the shakiest ground”. She credits the renewal of the station to former GM Manny Martinez who ran NBC 6 for more than a year  before Staab transferred him to Telemundo at the end of 2013. She also thinks WTVJ has “one of the prettiest sets in the country.”

Staab says putting back the creative departments, instead of the centralized approach NBC employed before is another reason for the success of WTVJ and the rest of the station group. Along with heavy investment in resources like equipment, facilities, and talent.

Another interesting bit from the interview is that TV Everywhere will launch around June, allowing cable customers to stream the full schedule of NBC-owned stations live on their PCs or mobile devices.

Miami TV Stations

The Sun Sentinel’s Johnny Diaz has the usual Nielsen ratings recap for the most watched shows in South Florida, but this time there’s something many of you ask often about – newscast ratings.

The numbers are for total viewers and for just one week, but they offer a glimpse at what the current trend is like. No surprise that Spanish stations are on top, with WSCV in particular performing very strong compared to its closest English language competitor. At 6pm and 11pm Telemundo 51 had twice the viewers of WPLG.

Channel 10 which doesn’t seem to do so well when it comes to the money demo, ends up number one at 6 and 11pm among English language stations. Seeing WTVJ place last 6pm was a surprise but they do well where it counts.

All in all it looks like station managers have their work cut out for them. We have a very fractured TV market, and the viewer pool (at least on the English-language side) seems to be shrinking compared to years past.  If my calculations are correct roughly 409,000 households or 24% watch news at 6pm and 11pm.

You can check this post to see how the English stations rank in the 25-54 money demo.

6 p.m.
WSCV-Telemundo 114,000 total viewers
WLTV-Univision 96,000
WPLG-ABC 59,000
WSVN-FOX 55,000
WFOR-CBS 45,000
WTVJ-NBC 40,000

10 p.m.
WSVN 73,000

11 p.m.
WSCV-Telemundo 119,000
WLTV-Univision 94,000
WPLG-ABC 59,000
WTVJ-NBC 56,000
WFOR-CBS 47,000
WSVN-FOX 47,000

Check out more ratings at Sun Sentinel’s website ‘Game of Thrones,’ Heat and ‘The Voice’ fire up S. Florida TV ratings

WTVJ NBC 6 South Florida Pride 2014

Over the weekend Miami Beach Pride 2014 took place and just one station (ahem) was there. WTVJ it turns out is the first local television station to sponsor and officially march in the parade. You’d be forgiven if you thought WSVN held that honor, I did as well, but as it turns out that is not case. Or maybe I’m thinking of Fort Lauderdale.

Team 6 showed up in full force, decked out in purple and dressed up for the occasion with plenty of signage promoting the station

NBC 6 anchors Jackie Nespral, Jawan Strader, Adam Kuperstein, and WTVJ assistant news director were also on hand

WTVJ even hired an airplane to drag a giant NBC 6 banner behind it



WPLG gave away iPads, and vacations for Facebook likes. WTVJ quickly followed suit with daily iPad giveaways of their own. Now WFOR, which lags way behind every Miami station in Facebook popularity, are upping the ante by offering a brand new Audi A3 to one lucky person who likes the station’s Facebook page.

But there is a caveat

The contest is open to viewers in the viewing areas of all 14 CBS-owned stations in huge television markets like New York City and Los Angeles, so the odds of winning are quite high. And then there’s that contest rule 5 b. which states the winner gives up rights to their likeness to CBS in perpetuity

b.Participation in the Sweepstakes and/or acceptance of the prize (s) constitutes entrant’s and/or winner’s (and guest’s, if applicable) permission for the Stations or its agents to interview the winner(s) (or guest(s), if applicable), to photograph, film, and record each winner (or guest, if applicable), and to use in commerce and in any media now or hereafter known throughout the world in perpetuity, his/her name, prize won, hometown (city and state), biographic information, likeness, photograph, audio or video recording, and/or any statements made by him/her regarding the Stations and/or the Sweepstakes, for purposes of trade, publicity, or Sweepstakes without notice or additional compensation, notification, or permission, except where prohibited by law.Each winner (and guest, if applicable) agrees to sign a publicity release confirming such consent prior to acceptance of the prize, except where prohibited by law.

Lackluster ratings aside, Channel 4 has lagged behind most local news stations in Facebook likes, and Twitter followers too. As of this writing  39,316 have liked the station’s page, while WSVN for example sits a 74,336 likes without giveaways, WTVJ has 80,945, and WPLG is the most liked South Florida television station on Facebook with 116,000.

Of course those Facebook page likes, other than bragging rights, might not mean much anymore. News got out recently that Facebook has plans to limit the exposure page posts get to just 1-4% of a page’s followers. If brands want more exposure they’ll have to pay extra, like news feed ads the social network released not long ago.

2014 Miami Heat Media Challenge

On Saturday the Miami Heat hosted it’s annual Media Challenge basketball tournament at the American Airlines Arena. The tournament pits local news teams against each other for a chance at winning the Heat Media Challenge trophy.

News anchors, reporters, producers and other staff from seven South Florida media outlets participated in the tournament, with Team 6 and Team 7 beating everyone out and facing off against each other to decide the ultimate winner. Team6 won the game at the very last second with an amazing 10-point buzzer beater, the third time they’ve won the Heat Media challenge tournament.

Check out this video from NBC 6 anchor Adam Kuperstein

[youtube url="https://www.youtube.com/watch?v=1YngVGw6Soo"]

[youtube url="https://www.youtube.com/watch?v=E2atbsvpMuc"]