— Jackie Nespral (@JackieNBC6) September 17, 2014
Joe Rose will be hanging up his sports anchor gig hat after 22 years at WTVJ! He’s retiring. From television anyway.
Rose has been a part of the NBC 6 Sports team for 22 years, having joined in 1992. He told NBC 6 he decided it’s time for him to “slow down and get a decent night’s sleep!”. He’s been pulling double duty for more than a decade hosting his own morning radio show on WQAM from 6 to 10am on weekdays, which as you might imagine doesn’t leave a lot of room for sleep.
WTVJ President and General Manager Larry Olevitch says a special send-off is in the works. Joe Rose’ last day on the air at WTVJ NBC6 will be sometime in December.
Readers wanted to know where she went and now we can report that WSVN reporter Alexa Helms is changing stations and heading north to Chicago for what rumor has it is an anchoring job. Helms joined 7News in October 2012 from El Paso duopoly KTSM/KDBC.
As the news business goes, her new job has a South Florida connection. According to Chicago media columnist Rober Feder, Alexa Helms will anchor the 9pm Saturday and Sunday newscasts on WFLD FOX32, which haven’t had a permanent anchor since Amara Walker (Sohn) left for CNN. Walker of course used to report for WTVJ until 2012 when she moved to Chicago.
WPTV’s golden boy and investigative reporter Dan Krauth has found his way down south and joined WTVJ with the same job title. Krauth spent the last three years at the Palm Beach affiliate as an investigative reporter winning several awards for his work, most recently a Murrow award for an investigative piece about 911 operators.
Today WTVJ became the second Miami TV station to reach 100,000 likes on their Facebook page, third when you include WPEC in Palm Beach.
Like TV ratings, collecting Facebook likes has become a competition between the stations as they try not just to connect with viewers who spend a lot of time on the social network, but also with those who do not watch as much local news anymore. Using giveaways is the most popular way of attracting likes, a couple of years ago Channel 6 went full-bore and gave away iPads almost every day of the week, while encouraging people to tune the station’s morning newscast to see if they had won. That tactic along with more engaging posts that nudge readers to tap the share button seems to be paying off as so called engagement rates are up.
Though whether these tactics would work long-term is still not known, especially now that page posts reach only about 1-5% of their audience, and Facebook steering bigger brands into spending money to have their posts seen by more people.