EcoMedia, a marketing agency which uses 50% of its ad revenue to fund environmental projects is teaming up with WFOR for a Green Schools Initiative that will launch this fall in Miami.
They’ve already worked together on a program called EcoZone for the past 4 years wich included planting more than 1,000 trees in Virginia Key, a public awareness program provided by CBS4, instalation of filters on storm drains, planting of a solar tree and lighting retrofit at Miami City Hall.
The Green Schools Intiative will use corporate sponsor revenues to fun the “greening” of a school in
Miami and also Chicago and San Francisco where EcoMedia is teaming with
other CBS-owned stations.
The WFOR-EcoMedia EcoZone program is being expanded to other cities with CBS-owned affiliates which will provide local sales support for EcoMedia’s ad platforms.
CBS and EcoMedia will also team up with David Letterman’s production company Worldwide Pants to create environmentally themed content.