Apparently, the folks at WTVJ are under the impression that they’re winning in the ratings war… at least on weeknights at 11PM. According to multiple SFLTV.com tipsters, new WTVJ news director Lane Michaelson was allegedly boasting at the fact that (thanks to the new Jay Leno Show), their ratings are now number one at 11PM on weeknights.
Others claim that supposedly WPLG dropped to second place now that Charles Perez has left South Florida, and WSVN to number three (who’s 11PM ratings were never outstanding), and WFOR to dead last. The Jay Leno show made its debut to a strong audience of 18 million but on the second and subsequent nights ratings fell to below 8 million. And last week Leno’s ratings fell further to 5.7 million viewers.
…But before you get enraged by the apparent idiocy of the South Florida TV news viewers, a former WTVJ employee claims:
“They’ve been known for lying about this type of stuff. It wouldn’t surprise me if they ‘adjusted the numbers’ to make it look like they were number one. It wouldn’t be the first time”
In station TV promos it’s an oft occurrence for the station to claim the number one spot. A close inspection of the tiny Nielsen disclaimer reveals that they only counted total viewers either from a certain demo or days, e.g. Monday trough Friday total viewers or Monday trough Friday 25-54 demo only.
So what exactly are the real ratings… and who exactly is winning? I have no idea. After Nielsen went people meters, ratings seems to have become hard to come by. However, if you’d like to clear up these claims, please contact us anonymously here, or email Alex(at)SFLTV.com.