As the retrans fee dispute between WSVN and DirecTV reaches the 11th hour, and the station being unable to get what they feel is a fair market value, starting last night a one minute and 40 seconds story on the dispute started to air warning viewers that more than 270,000 people (DirecTV customers?) in South Florida could miss this weekend’s NFL game, 7News and American Idol and encouraging them to call DirecTV to “voice their concerns”.
They also showed a statement from DirecTV in which the satellite operator says they have no problem compensating Sunbeam fairly for WSVN but were told if there is no agreement the station will be removed from DirecTV’s channel lineup.
I wonder if the “fair market value” demand has something to do with FOX’s requirements affiliates pay them a minimum fee for each cable/satellite subscriber, and if Sunbeam/WSVN are trying to avoid digging into their pockets to pay FOX’s high fees!
Check out the video after the jump