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10 Responses to Sweeps Numbers – 18 of 20 Days
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How do they conduct the ratings?
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Brandon, With electronic meters that are rotated in various zip codes.
Wow, 4′s rating really suck (no surprise). WPLG is killing it.
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Electronic meters?
I thought Miami/Ftl was still on diaries
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Diaries? Electronic Meters? Elaborate please. =D
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Diaries are just that – every member of the family enters what they watched and when and for how long.
Electronic meters are either something that attaches to the TV that tracks channels or those new “people meters” thing Nielsen is using in the top 5 or top 10 markets. It listens for signals embedded in the audio stream …
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Oh, yeah. I’ve heard of something like that. Clear Channel does that, don’t they? They also pay, too.
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For at least the last 10 years the Miami Market has been
using overnight meters. Nielsen provides families with an electronic box that attaches to the TV set. It checks in every 15 minutes and records what channel is being watched. It then tabulates the numbers and provides a daily print out to the stations so they can monitor their progress.
If I’m not mistaken, diaries may still be used but mostly for radio listening.
Hope this helps
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FOR share number is wrong. Should be 8.0
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for late news, sorry.
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good catch cord, it is 8.0 thx
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