You might have noticed that the news on CBS4 sound different lately. A little before sweeps month started CBS4 News got a sound makeover. They dropped their news theme of 8 years and replaced it with a custom package.
The cut used in the open and bumps is from a song written for WFOR by 615 Music called “The Best Thing About Home”. The song is used in current station promos.
Current Open including promos:
Previous Open from September 2007:
CBS4.com has a new online feature, actually it’s not brand new it started March 31st I think. You could call it a video blog, it is a daily video from CBS4 managing editor Alissa Merlo or assignment editor Lucho Duran (?) giving a short preview of what stories CBS4 is working on for their newscasts.
And you get to hear what a crazy place the CBS4 newsroom is. Scanners chirping non-stop. So crazy, they must hear them in their sleep too. [CBS4.com video: Merlo's Menu] /via Owenized/
/hat tip Anonymous/
A message from Comcast on the DVR says TLC HD will be added today on channel 425.
The channel will be available to “Digital Starter HDTV service” subscribers. They probably meant those subscribing to the Digital Starter tier and HD service. Unless of course they are changing/adding tiers again.
It’s sweeps month and stations are doing everything they can to get and keep eyeballs.
Today WPTV aired an interview with John McCain and called it exclusive. Predictably a few people on the industry boards responded by mocking the station for calling something exclusive when it’s not. CNBC and FBN do that often with their guests too based on who gets to talk to them first.
WPTV’s report too brings the old question when is an exclusive really exclusive and do the viewers care?
I suppose being the only TV station in their market to sit down with the senator for a one-on-one interview is somewhat exclusive but he really didn’t say anything new or revealing. And is such an interview exclusive online too? [WPTV McCain Exclusive Online]
Victoria Regan who served as WPBF’s general manager resigned abruptly today after a staff meeting. She told staff her resignation was effective immediately and gave no reason for her departure although more details are expected within a few days.
The WB network was supposed to hang it up for good when it merged in 2006 with then UPN channel to create the CW.
Well Warner Brothers is bringing back the former home of Michigan J Frog but only on the internets. With the growth of YouTube and Hulu the WB must want to get on the streaming video gravy train. They’ll be making an official announcement today about their planned WB channel resurrection.
Sunbeam Television, parent company of WSVN and WHDH, has acquired the syndication rights for Law & Order: Special Victims Unit.
The popular series will begin airing in the fall of 2009.
Currently WSVN airs Law & Order: Criminal Intent on weekdays from 2pm to 3pm.
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