In May ‘The Early Show’ surprised Maggie Rodriguez for their ‘Positively Prom Week’ segment with a performance by Gloria Estefan who appeared live from Maggie’s school ‘Our Lady of Lourdes’ in Miami.
Gloria sang a little bit of her song ‘Here We Are’ for Maggie and husband Mike.
Are they so cute or what!
Before I forget thanks to Brandon to sending the video
And here’s the whole segment from CBS News
Maggie talks about her prom
I’m told NBC6 staff have been sharing in conversations with people that they expect to know the outcome of the WTVJ sale by mid-July.
I’m thinking that one of three things will happen:
a) WTVJ is split - someone (Sunbeam?) buys the building; another company buys the station
b) The buyer is one of those investment companies. If they’re buying stations in Podunk, America why not get one of the big sharks in Florida?
c) WTVJ gets acquired by one of the bigger media companies like Media General, Belo etc., although I’d think a or b would be more likely considering how bad Media General, Gannett and the others are doing on Wall Street lately. Unless, one of them decides to pull one of those look at us and our confidence in the product type thing.
Wayne who lives in the area sent a few shots from the DTV test most of Orlando’s stations performed in sync on Wednesday evening at 7:59pm. All stations except FOX affiliated WOFL and another smaller station turned their analog channels off for about 10 seconds in a bid to inform viewers about the impending TV doom transition to digital in February of 2009.
WKMG Chief Engineer explaining DTV transition:
WESH Chief Engineer explains dtv:
WKMG tells those watching the digital channel via antenna they passed the test
Just saw this video today. It’s an ad that ran on UK’s Channel 4 on May 29th. A live ad. As in the action happening live on TV.
A dozen skydivers jumped out of an airplane and had to spell Honda by forming each letter while falling toward Earth within a 3 minute time limit. The ad is part of Honda’s UK campaign “Difficult is Worth Doing”.
So it looks like WSVN.com will be getting a new flash player that WorldNow is working on which has an option to embed videos on web sites.
Visitors will also have the ability to add the video link to Facebook, Digg and other social networking sites.
Brian Norcross is leaving WFOR to focus on new business. WFOR VP/GM Shaun McDonald:
“Bryan Norcross informed us today that due to the demands that
accompany his role with his new company, he has decided not to renew
his contract with CBS4 when it expires at the end of this month,”
Norcross teamed with former Hurricane Center director Max Mayfield to create AEN, America’s Emergency Network, which was bought in March. Bryan Norcross was named president and CEO and Mayfield the senior executive vice president of government relations.
David Bernard will now lead WFOR’s weather team. Bryan Norcross was CBS4’s chief meteorologist from 1996 until the end of July 2006 when he stepped down but remained the hurricane specialist during hurricane coverage.
Previously: Bryan Norcross and Max Mayfield Sell Warning System
Previously: Formally announced: Bryan Norcross Leaves Chief Met Job at CBS4
So RCN’s English newscast with Brian Andrews is on and the promos are ready. It July 1st. I think the newscast will be updated twice daily.
From Brian’s blog post it looks like they’ll be using the very nice FlowPlayer which has a video embedding feature.
And he’s staying in Colombia, so that’s all cleared up.
English promo
Spanish promo
English promo from newsroom
Newsroom Spanish promo
Someone by the name of BK who works at WSVN’s graphics department. Well, him and a couple other people but he posted this behind the scenes video from his day at work creating one of the gajilion transitions, bumpers, and teases seen on 7News every day.
Work With BK! from bk on Vimeo.
EcoMedia, a marketing agency which uses 50% of its ad revenue to fund environmental projects is teaming up with WFOR for a Green Schools Initiative that will launch this fall in Miami.
They’ve already worked together on a program called EcoZone for the past 4 years wich included planting more than 1,000 trees in Virginia Key, a public awareness program provided by CBS4, instalation of filters on storm drains, planting of a solar tree and lighting retrofit at Miami City Hall.
The Green Schools Intiative will use corporate sponsor revenues to fun the “greening” of a school in
Miami and also Chicago and San Francisco where EcoMedia is teaming with
other CBS-owned stations.
The WFOR-EcoMedia EcoZone program is being expanded to other cities with CBS-owned affiliates which will provide local sales support for EcoMedia’s ad platforms.
CBS and EcoMedia will also team up with David Letterman’s production company Worldwide Pants to create environmentally themed content.
Adweek: CBS, EcoMedia Extend ‘Zone’
The EcoZone Project
EcoMedia Press Release /PDF/
Finally after all this time the Miami/Ft. Lauderdale market is getting electronic ratings tracking.
Testing of Local People Meters will begin this summer, meters will be installed at 600 homes in Broward, Miami-Dade and Monroe counties. Full tracking will begin by October 2008.
Even though LPMs are long overdue they are still somewhat flawed. Right now volunteer households tracked by Nielsen must fill diaries out every 15 minutes on when, what and how long they watched because the electronic devices attached to TVs do not track demographics, only what channel the TV was tuned to and for how long.
LPMs bridge that gap by relying on family members to press a number, assigned to them, on a remote-like device when they start watching TV and again when they leave the room. In addition Nielsen hopes guests will punch in their genger and age when they visit the household.
So if a family member doesn’t press the button they don’t get tracked.
If grandma likes watching WSVN and there are 3 other people there who for whatever reason don’t press their number only grandma gets tracked and Channel 7’s demos go down the toilet and ad revenues with it. So to speak.
Equally if rebellious little Johnny decided to screw with the Nielsen suits he could push any button and make it look like dad watched the Lifetime channel all day long.
LPMs record what’s being watched every 2.7 seconds and merge that data with demographics of each family member who hopefully pushed their number.
The Palm Beach market which ranks 41 38 in size will have Local People Meters in 2012
The Sentinel assembled a gallery slideshow with screen captures of some of South Florida’s past and present anchors
17% of Miami Herald’s staff will be laid off. Publisher David Landsberg said in a memo to staffers today the cuts are taking place at all levels of the company. The layoffs include 190 full-time and part-time employees along with the elimination of other open positions. Some will be laid off while other employees will have an option for severance packages:
Although many of these job eliminations will occur through involuntary layoffs, there also will be opportunities for employees to voluntarily elect a severance package where reductions are occurring in workgroups of two or more employees. If enough employees do not take the voluntary option, then the workgroups will be reduced to least tenure.
The McClatchy Company which owns The Miami Herald is laying off about 1400 people at all newspapers it owns in a bid to save money. Altogether the company estimates the savings will be about $70 million a year.
In April of this year the Miami Herald reported their circulation dropped 11.7% to 240,223 copies
MADD, Mothers Against Drunk Driving, announced the winners of their 6th annual MADD Media Awards program today and WFOR took home one.
CBS4 News was awarded an Award for Excellence for Broadcast for their series on alcohol-laced energy drinks. The Pensacola News Journal won the print award.
Nationally ‘Inside Edition’ picked up an award in the National Television: Underage Drinking Issues category. CNN Headline News Nancy Grace won in the National Television: Drunk Driving Issues category.
MADD will host a luncheon in Dallas, Texas on September 5th, 2008 to honor the Media Award Winners during their National Conference.
He Said it First: How the media would cover it
Caution! If you’re at work or prone to have your ears bleed when you hear curse words don’t listen to the following video.