Tribune has hired 30-year local news vet Sue Kawalerski to helm the development of WSFL’s new morning program.
Kawalerski is a former WFOR news director back when the station was known as WCIX and before that at WAMI-69. She was also president of The TV People Inc. a talent agency representing news directors and other TV management. According to the Sun Sentinel article for the past 10 years she also a consulted local FOX stations on the development of morning newscasts.
Kawalerski told Tom Jicha the new WSFL morning newscast will cover news and events from The Keys all the way up to northern Palm Beach County “in a way that allows our viewers to discuss it later at work and in their homes.” Kawalerski says her goal is to give viewers a reason to switch off what they’re watching now and tune WSFL every morning from 5 to 9am.
The expected launch date of the new morning newscast is sometime in January of 2009.
update: I did some digging around the google and found more about Sue Kawalerski
– she’s a former WTVT assistant ND to David Boylan, who is now boss at WPLG
– The format for the 11pm newscast ‘News Edge’ on FOX local stations is probably her idea. St. Petersbur Times TV/media critic Eric Deggans said at the debut of ‘News Edge’ it was all bells and whistles and very little substance
– At the start of the Timothy McVeigh trial it was her idea to park a Ryder truck in front of the federal courthouse in Tampa to test security.