I’ve been wondering for a while if they’d bring this up. Well, now they have
WSVN’s latest promo takes on the budget and staff cuts that have taken place (presumably at the other news outlets in town) in a very subtle way. There is no mention of “those other guys” like in past promos, just emphasis that WSVN isn’t cutting back and that they have the largest team with the most reporters.
Other stations in town and elsewhere have downsized in a big way but WSVN, to our knowledge at least, hasn’t laid off a single person despite budget problems that were made worse when the Nielsen people meters debuted. Since the people meters went live in Miami/Ft Lauderdale WSVN is said to be losing $1 million per month in advertising compared with the diary rating system. That and their DTV transition problems which at least in Boston caused them to go over budget.
Of course it probably helps not being part of a publicly traded company that needs to constantly generate profits and keep stockholders happy.
You can click on and check out the promo at their Facebook page or after jump our YouTube embed
What do you think about the promo?