Cesar Aldama has been named news director for WFOR CBS4. He replaces Adrienne Roark who is being transferred to CBS-owned KTVT in Dallas as that station’s new Vice President and news director. Currently he is the assistant news director of KYW, the CBS-owned affiliate in Philadelphia. Yes, the station that brought you Larry Mendte and Alicia Lane (who worked at WTVJ and WSVN)
Cesar Aldama is no stranger to Miami TV stations and WFOR in particular. According to WFOR’s statement on his hiring and Aldama’s LinkedIn profile he cut his chops staring at WSVN in 1985 and worked there until 1995 as a video editor, photographer and assignment editor. He was also managing editor at WFOR from 1999 until 2003 before moving KYW and has served as assistant news director at the CBS duopolies there since then.
Aldama was born in Guantanamo Bay, Cuba and his parents and siblings all live in the Miami area, so he is also a local.
No word yet on whether he’ll be known as CBS4BossMan on Twitter yet.
But in the mean time you can follow me on Twitter instead, where I am known as the @SFLTVBossMan