WPTV parent company Scripps is carving out syndicated programming out of  another time slot. This time they’re going with what’s billed as a not a newscast but a “fast-moving locally produced news program that covers news trending on social media and invites the audience to join the conversation”.

The new show named The Now South Florida starts airing today at 4pm, featuring news stories from home and abroad, including weather. Viewers will “will engage, share and interact constantly throughout the hour-long program”. The Now will be produced locally at WPTV but in coordination with a national desk at KMGH in Denver to capture what’s trending across social media sites at that moment.

WPTV anchor Shannon Cake will host The Now, digital reporter Rachel Leitao will also be part of the program along with Katie Johnson who has returned to WPTV as a reporter.

The Now is part of larger effort by Scripps to produce more in-house content and rely less on syndicated programming. Their first in-house shows are The List and Let’s Ask America which replaced Wheel of Fortune, Jeopardy and other shows Scripps syndicated via its TV stations.

1 COMMENT

  1. Caught “The Now” today and it was just as terrible as I expected. Nothing against Shannon Cake as she has more talent than anyone else in the WPB market but the format stinks. What’s with the moving around from newsroom to studio and back to newsroom and then studio? There comes a point when it’s ridiculous and not just “fast-paced”.

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