The WTVJ morning crew will be waking up even earlier starting today. Station management made permanent the 4:30 am edition of Today In South Florida effective today. The show had a two-week trial run during the Olympics.
While other markets have seen a boom in early news expansion, NBC 6 is only the second station to add a 4:30 am show, WPLG did this a while ago. WSVN somewhat responded to the trend by removing syndicated programming at 4:30 am and putting a re-run of their 11pm newscast
A shift in viewer habits is cited as the reason for such expansion, but we’ve heard from a few people that overall the ratings at all Miami stations have declined even for the morning shows.