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Cesar Aldama Photo: CBS4.com
Cesar Aldama has been named news director for WFOR CBS4. He replaces Adrienne Roark who is being transferred to CBS-owned KTVT in Dallas as that station’s new Vice President and news director. Currently he is the assistant news director of KYW, the CBS-owned affiliate in Philadelphia. Yes, the station that brought you Larry Mendte and Alicia Lane (who worked at WTVJ and WSVN)
Cesar Aldama is no stranger to Miami TV stations and WFOR in particular. According to WFOR’s statement on his hiring and Aldama’s LinkedIn profile he cut his chops staring at WSVN in 1985 and worked there until 1995 as a video editor, photographer and assignment editor. He was also managing editor at WFOR from 1999 until 2003 before moving KYW and has served as assistant news director at the CBS duopolies there since then.
Aldama was born in Guantanamo Bay, Cuba and his parents and siblings all live in the Miami area, so he is also a local.
No word yet on whether he’ll be known as CBS4BossMan on Twitter yet.
But in the mean time you can follow me on Twitter instead, where I am known as the @SFLTVBossMan
Adrienne Roark Photo:CBS4.com
update: FTV Live says Cesar Aldama who is the assistant news director at KYW, the CBS-owned affiliate in Philadelphia, is replacing Adrienne Roark
The suits at CBS really liked what WFOR news director Adrienne Roark, a.k.a. the @CBS4BossLady, did to turn the station around. The Dallas Observer is reporting Roark will soon be KTVT’s new News Director and Vice President.
Last month we told you Roark was the front-runner for the KTVT job after the previous ND (and former WFOR boss) left for the CBS duopoly in Los Angeles.
Since taking over the news director job at WFOR in 2007, Adrienne Roark has made the station more consumer oriented, emphasising so called “advocacy journalism” and giving a lot more attention to the I-Team. Most recently it was WFOR who broke the news Jackson Memorial Hospital, mired in budget cuts and huge layoffs, paid nearly $100,000 to a crisis/public relations firm. And just after the Haiti earthquake it was the WFOR team who uncovered information that Wyclef Jean used money from his charity Yele Haiti to pay himself.
Fight breaks between to men (producers?) while the anchor is live on the air reading the news. The perils of using the newsroom as a backdrop. At least they weren’t watching porn
Chris Gilks, an executive producer at WPLG, passed away last week after battling cancer.
Gilks produced the weekend morning newscasts for WPLG as well as many of the special features such as Dwight Lauderdale’s trip to Egypt.
Prior to WPLG Chris Gilks was the news director at WGCL, the CBS affiliate in Atlanta, GA.
WPLG aired a very nice tribute to Chris in which fellow colleagues remembered him. Even Suze Orman shared her experience of working together. You can check it out here
funny stuff. Daily Show pans Rick Sanchez and CNN’s coverage of tsunami warning after Chilean earthquake
I am hearing trough the grapevine from people in the know that News Corp is interested in Palm Beach FOX affiliate WFLX! Other info is speculative as to what News Corp wants to or plans to do with WFLX.
It’s an open secret Murdoch has been wanting a FOX affiliate of his own in South Florida for some time. WSVN owner Ed Ansin is said to have rebuffed every advance by Newscorp to sell so short of swiping WBFS from CBS, WFLX seems like News Corp’s best bet for a station in the SFL
Currently WFLX doesn’t have a news department. For about twenty years the station’s news have been produced by WPEC CBS12 trough an agreement with owner Raycom. Though they have their own studios on Blue Heron in West Palm Beach where many FOX News guests visit for appearances via satellite. West Palm residents Rush Limbaugh and Ann Coulter being just two of them
News Corp already owns the FOX affiliates in Tampa and Orlando and FLNewsCenter says Newscorp is showing interest in WTLH in Tallahassee as well
Say it aint so!
Bo Griffin, the former Hot 105 and Power 96 host and TV personality passed away today!
Reports at several sites say 3 weeks ago she complained of back pains, upon visiting a hospital Griffin was told she had cancer, she died today.
Griffin is survived by her fiance, father and two sisters.
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