Tribune-owned Sun Sentinel and WPEC CBS12 in West Palm Beach have entered into an exclusive content sharing agreement. The two media companies are partnering on content development and will also share video, photo and other content with each other. Staffers from both outlets will appear accross media platforms – on-air, online and in the newspaper.
Sun Sentinel, WPEC CBS12 to Share Content
FORT LAUDERDALE, Fla. – Effective immediately, WPEC CBS12 and Sun Sentinel have teamed up in an exclusive content partnership. The TV station and newspaper will share photos, videos and other forms of content, and staffers will make appearances across media platforms. “This is an exciting opportunity to leverage the strengths of our talented teams across broadcast, digital and print, and elevate the news experience for our audiences,” said Sun Sentinel Editor Howard Saltz. “The partnership allows us to increase our organizational agility while delivering quality, relevant content to our audiences. It’s a win-win.”
In addition to partnering on content franchises, investigative series, digital enterprises and community projects and programs, the Sun Sentinel will feature CBS12’s weather forecast daily in its newspaper and online at SunSentinel.com. “Sun Sentinel’s credibility in South Florida, as the largest home delivered newspaper, coupled with CBS12’s growth in Palm Beach market, make for a great partnership. We both have the same priority, issues that are important to our community, and now we are expanding ways to deliver news, information and solutions, ” said Sun Sentinel President and Publisher Howard Greenberg.
WPEC CBS12 General Manager, Mike Pumo adds, “ This partnership is another step in CBS12’s commitment to be the one to turn to for the best content, breaking and investigative news in the area. Partnering with the Sun Sentinel gives the communities we serve the highest level of confidence that they are receiving the best information across all platforms in South Florida.”
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Sun Sentinel Company, LLC reaches an audience of more than 2 million in a variety of ways including print, online and over the air. We interact with South Florida through our more than 30 products. As a multimedia company, we are integrated across publishing, interactive and broadcasting, allowing us to offer customized multi-platform advertising solutions. Sun Sentinel Company, LLC is a subsidiary of Tribune Company.
WPEC is the CBS-affiliated television station for the Gold and Treasure Coasts of South Florida. Licensed to West Palm Beach and owned by the Sinclair Broadcast Group, the station is sister to The CW affiliate WTVX, Class A MyNetworkTV affiliate WTCN-CA and Class A Azteca América affiliate WWHB-CA. Syndicated programming on WPEC includes: Who Wants to Be a Millionaire, The Doctors, and Live! with Kelly and Michael.
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