Viacom went on a buying spree in late 2004 snatching up low-power stations WTCN and WWHB with grand plans to enter the Spanish language market by way of WWHB’s affiliation with Azteca America.
They already owned WFOR and WBFS-33 (UPN affiliate at that time) in Miami, and WTVX-34 a WB/UPN affiliate and the plan was to have WFOR be the hub that ran all 5 stations plus the cost savings, syngery, serving the growing Spanish language market, … yada yada …
Well it looks like things didn’t pan out as planned. In early February of 2007 CBS announced it’s for sale signs on WTVX, WTCN and WWHB.
After clearing some hurdles with the FCC in October CBS just announced Four Points Media Group, a television station holding group funded by Cerberus Capital (yes the Cerberus that owns Chrysler) finally bought the stations last week for $185 million in cash. KUTV and KUSG in Utah, KEYE in Austin, Texas and WLWC in Providence, Rhode Island were part of the deal.
WWHB remains an Azteca America affiliate. WTCN picked up MyNetworkTV and other than that it has no other programming such as news and/or weather.
Naturally CW affiliation went to WTVX who used to have Bob Soper, and other CBS4 weather talent, give short weather updates every once in a while along with a news section on their website provided by CBS4/WBFS which is also no more.
Broadcasting and Cable – CBS Sells Four Stations to Four Points Media Group
CBS PR Release – CBS Corporation Completes Sale of Local TV Stations to Cerberus
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