Monthly Archive for February, 2009

NBC6 has a new news partner. The South Florida Times (see mission statement below) is a primarily African American newspaper.

The South Florida Times is a newspaper that is designed to “Elevate the Dialogue” throughout the African Diaspora. We will change the conversation in our community by providing an in-depth analysis of events that occur anywhere in the world and thereby establish their relevance to the life and culture of our people. We will ensure that principles of integrity, journalism, and truth are maximized in each word that is written and in each act that is undertaken. Through these means we will positively affect the lives of people from within the Diaspora and we will illuminate for those outside an accurate portrayal of our culture and our lives.

Who we are

The South Florida Times is the most influential weekly newspaper in South Florida serving the African-American and Caribbean community. The South Florida Times is the primary source for mainstream media in gauging the pulse of the urban community. In fact, news stories about or from the South Florida Times have appeared in the Washington Post, New York Times, Miami Herald, Sun-Sentinel, St. Petersburg Times and other major dailies across the country. No other weekly newspaper in South Florida has garnered such notoriety. It’s the weekly the dailies read. It’s the paper people talk about, quote and read in political, social and business circles in South Florida.

Our Readers

Each and every week we deliver 25,000 papers which are read by over 80,000 people throughout our community. Our distribution channels include newsracks, restaurants, small businesses, libraries, colleges and schools, subscriptions, targeted home delivery, and bulk deliveries to African-American and Caribbean Churches throughout Broward, Miami-Dade and Palm Beach counties. South Florida Times can now be found in Publix Supermarkets!

Your Market

Today, people of the black and caribbean community represent nearly 30 percent of the residents living in Broward County. Broward’s black population has increased by 70,000 additional black residents since the 2000 Census, raising the total number to over 450,000. This has made Broward the county with the fastest growing population of Blacks in Florida. Broward also has the second fastest growing Black population in the country behind only New York.

What are your thoughts on the new partnership?