NBC Local Media has a job listing posted for a city editor in Boston, MA indicating that the network maybe planning to launch NBCBoston.com and compete against their affiliate, and WSVN sister station, WHDH 7News on the web.
An interesting development considering how much NBC cried contracts and affiliate relationships when WHDH decided to have news on instead of Jay Leno at 10pm.
WHDH general manager Chirs Wayland told Nieman Journalism Lab they are not involved with the development of NBCBoston.com and won’t be providing content for the site. WHDH also have no plans of shutting down WHDH.com
Locally, Palm Beach NBC affiliate WPTV is owned by Scripps, which has a cluster of stations in several locations throughout the United States. They develop and maintain online presence on their own. It would be interesting to watch what happens considering WPTV is very strong NBC affiliate. Things may or may not change when WPTV’s contract with NBC comes up for re-negotiation and which affiliate relationship tier Scripps chooses.
Isn’t it rather curious that NBC may go against an affiliate starting with Boston of all places!?
In May 2009 NBC announced three tiers of affiliate relationships. Affiliates who’s contracts are up for renewal will have to pick from 3 tiers – Bronze, Silver and Gold.
Gold tier will require the affiliate to hand over retransmission negotiations to NBC and split retrans fees. They will get an NBC Local site, promotion and inventory sharing on all platforms – internet, hulu, satellite, cable etc. And most importantly a long-term contract
Silver tier will do away with long term contract and retrans fee sharing but will include multi-platform inventory, an NBC Local site etc
Bronze tier is very basic and according to TVNewsCheck is what stations have today. Broadcast-only ad inventory sharing. This tier won’t have long-term contract either, no NBC Local requirements, just barebones. And most importantly there will be no long-term contract with the station!
They have options, but recognize that if you’re going to be a bronze, you’re affiliation arrangement is going to be much shorter term