NBC’s converted their station-owned sites into news aggregators, hence why we see NBCMiami.com mentioning stories from WSVN and other stations in town. Now media giant Hearst is getting into aggregating with their own twist.
TechCrunch says WPBF owner Hearst is getting into the news aggregation game with a brand new site called LMK (acronym for Let Me Know) using technology from a company called Evri, which scans feeds and photos from the AP and Getti Images then creates automated topic pages. Eventually each page on LMK will have its own freelance editor and designer.
LMK is the first business to come out of the digital incubator Hearst created last year and headed by George Kliavkoff, formerly NBC’s chief digital officer and the guy who gave us Hulu.
Right now college football is LMK’s only topic, but channels around medicine, financial news, TV and other topics are expected to launch soon. Don’t be surprised to see them getting a lot of attention on WPBF.com and other Hearst-owned properties