WFOR have added a third anchor to their weekday morning newscast. Summer Knowles is now part of the morning anchor team although she doesn’t sit permanently with Rhiannon and Josh, they have her reading the Top Stories and some of the other reports and segments. Knowles joined CBS 4 last year from KSLA, the CBS affiliate in Shreveport, LA where she anchored the morning and noon shows so she’s not new to anchoring.

And if it strikes you as interesting, it should. I guess. Some insiders see the move as copying WPLG who added MJ Acosta in March and then gave her similar duties on their morning program not long after. Reasoning aside, CBS4′s morning news actually do well in ratings, well enough that during May sweeps one SFLTV tipster confided their station was “sweating bullets” over how strong channel 4 was performing in the mornings.