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Miami TV Stations

The Sun Sentinel’s Johnny Diaz has the usual Nielsen ratings recap for the most watched shows in South Florida, but this time there’s something many of you ask often about – newscast ratings.

The numbers are for total viewers and for just one week, but they offer a glimpse at what the current trend is like. No surprise that Spanish stations are on top, with WSCV in particular performing very strong compared to its closest English language competitor. At 6pm and 11pm Telemundo 51 had twice the viewers of WPLG.

Channel 10 which doesn’t seem to do so well when it comes to the money demo, ends up number one at 6 and 11pm among English language stations. Seeing WTVJ place last 6pm was a surprise but they do well where it counts.

All in all it looks like station managers have their work cut out for them. We have a very fractured TV market, and the viewer pool (at least on the English-language side) seems to be shrinking compared to years past.  If my calculations are correct roughly 409,000 households or 24% watch news at 6pm and 11pm.

You can check this post to see how the English stations rank in the 25-54 money demo.

6 p.m.
WSCV-Telemundo 114,000 total viewers
WLTV-Univision 96,000
WPLG-ABC 59,000
WSVN-FOX 55,000
WFOR-CBS 45,000
WTVJ-NBC 40,000

10 p.m.
WSVN 73,000

11 p.m.
WSCV-Telemundo 119,000
WLTV-Univision 94,000
WPLG-ABC 59,000
WTVJ-NBC 56,000
WFOR-CBS 47,000
WSVN-FOX 47,000

Check out more ratings at Sun Sentinel’s website ‘Game of Thrones,’ Heat and ‘The Voice’ fire up S. Florida TV ratings

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WPLG gave away iPads, and vacations for Facebook likes. WTVJ quickly followed suit with daily iPad giveaways of their own. Now WFOR, which lags way behind every Miami station in Facebook popularity, are upping the ante by offering a brand new Audi A3 to one lucky person who likes the station’s Facebook page.

But there is a caveat

The contest is open to viewers in the viewing areas of all 14 CBS-owned stations in huge television markets like New York City and Los Angeles, so the odds of winning are quite high. And then there’s that contest rule 5 b. which states the winner gives up rights to their likeness to CBS in perpetuity

b.Participation in the Sweepstakes and/or acceptance of the prize (s) constitutes entrant’s and/or winner’s (and guest’s, if applicable) permission for the Stations or its agents to interview the winner(s) (or guest(s), if applicable), to photograph, film, and record each winner (or guest, if applicable), and to use in commerce and in any media now or hereafter known throughout the world in perpetuity, his/her name, prize won, hometown (city and state), biographic information, likeness, photograph, audio or video recording, and/or any statements made by him/her regarding the Stations and/or the Sweepstakes, for purposes of trade, publicity, or Sweepstakes without notice or additional compensation, notification, or permission, except where prohibited by law.Each winner (and guest, if applicable) agrees to sign a publicity release confirming such consent prior to acceptance of the prize, except where prohibited by law.

Lackluster ratings aside, Channel 4 has lagged behind most local news stations in Facebook likes, and Twitter followers too. As of this writing  39,316 have liked the station’s page, while WSVN for example sits a 74,336 likes without giveaways, WTVJ has 80,945, and WPLG is the most liked South Florida television station on Facebook with 116,000.

Of course those Facebook page likes, other than bragging rights, might not mean much anymore. News got out recently that Facebook has plans to limit the exposure page posts get to just 1-4% of a page’s followers. If brands want more exposure they’ll have to pay extra, like news feed ads the social network released not long ago.

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MaryAnn Martinez WFOR CBS 4 News reporter

MaryAnn Martinez WFOR CBS 4 News Miami reporterChannel 4 are filling their ranks up, MaryAnn Martinez just started at WFOR as a general assignment reporter. Her first day on air at CBS 4 news was yesterday. Martinez is native of Texas and has worked at various TV stations throughout the country, she was most recently a reporter at San Diego ABC affiliate KGTV.

You can follow her on Twitter @maryannreports

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Miami TV Stations

Industry site TVNewsCheck profiled the Miami TV market and the changes happening around here lately with WPLG adding an hour of news at 4pm and WFOR adding new anchors to its team.

WTVJ general manager Larry Olevitch summed it up well when he told TVNewsCheck

“We have English-language stations battling it out on one side. Spanish-language stations are battling it out for their audiences. And we’re all fighting the fact that consumers can get news wherever they want it.”

In Miami with six major TV stations vying for viewer attention daily, WSVN seems to have found the magic formula as they appear to be winning the war for the coveted 25-54 viewers while WTVJ, WPLG and WFOR are left trying to figure out who will be in second place.

[TVNewsCheck: Local News Competition Heats Up in Miami ]

Check out the March ratings

Age 25-54
Source: Nielsen/WSVN

Early Morning
WSVN 1.6
WTVJ 0.8
WPLG 0.7
WFOR 0.4

Evening News
WSVN 1.2
WFOR 0.6
WTVJ 0.6
WPLG 0.5

11pm
WSVN 1.3
WPLG 1.2
WTVJ 1.0
WFOR 0.8

[TVNewsCheck: Local News Competition Heats Up in Miami ]

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The latest RTDNA article from former WFOR investigative reporter Al Sunshine takes on very important issue – workplace hazard for journalists, and even newsroom employees in general who spend their days toiling away in the newsroom.

Mold in the newsroom? Sure it happens. Excessive UV, and potentially damaging, radiation from HMI lighting? Just ask NBC national correspondent Kerry Sanders who lost his vision for two days because his corneas were burnt by the HMI lighting he was in front of for ten hours.

I’ve worked in newsrooms contaminated by toxic mold. I’ve seen co-workers rushed to the ER after being sickened by carbon monoxide in live trucks. I’ve seen crews rushed to the hospital after nearby lightning strikes. I’ve been asked by my news director to take electromagnetic field readings around the TV station for stories on the debate over EMF health hazards, only to be later told by station management to immediately stop taking readings and never bring the meter back into the building. Of course, I found EMF levels inside some parts of the station were higher than expected, but that part of the story never made it on the air.

And then there’s the concern about electromagnetic field levels (EMF) inside newsrooms. With all of the technology employees are surrounded by like computers and broadcast equipment that radiates everything and everyone 24/7 there is some concern that so much EMF exposure all the time could have adverse health effects.

You’d think TV stations, which often air stories from concerned viewers about workplace safety like mold, would take care of issues at home but as it turns out they are just like any other business, and aren’t above keeping things hushed when their employees aren’t vocal.

It’s worth checking out, those of you out there just starting in the TV business should take the advise of longtime photojournalist Dennis Gaffney quoted in the article – if you have a lighting or safety issue speak up and don’t risk your health.

And if no one is listening and you feel safe, let us know by contacting us. Or contact the US Department of Labor’s Occupational Safety and Health Administration

RTDNA: Shining a light on workplace safety

If you have a work-related complaint: OSHA’s complaint site

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