WTVJ NBC 6 South Florida


Joe Rose will be hanging up his sports anchor gig hat after 22 years at WTVJ! He’s retiring. From television anyway.

Rose has been a part of the NBC 6 Sports team for 22 years, having joined in 1992. He told NBC 6 he decided it’s time for him to “slow down and get a decent night’s sleep!”. He’s been pulling double duty for more than a decade hosting his own morning radio show on WQAM from 6 to 10am on weekdays, which as you might imagine doesn’t leave a lot of room for sleep.

WTVJ President and General Manager Larry Olevitch says a special send-off is in the works. Joe Rose’ last day on the air at WTVJ NBC6 will be sometime in December.

Dan Krauth WTVJ NBC 6 South Florida

WPTV’s golden boy and investigative reporter Dan Krauth has found his way down south and joined WTVJ with the same job title. Krauth spent the last three years at the Palm Beach affiliate as an investigative reporter winning several awards for his work, most recently a Murrow award for an investigative piece about 911 operators.

WTVJ NBC 6 South Florida

Today WTVJ became the second Miami TV station to reach 100,000 likes on their Facebook page, third when you include WPEC in Palm Beach.

Like TV ratings, collecting Facebook likes has become a competition between the stations as they try not just to connect with viewers who spend a lot of time on the social network, but also with those who do not watch as much local news anymore. Using giveaways is the most popular way of attracting likes, a couple of years ago Channel 6 went full-bore and gave away iPads almost every day of the week, while encouraging people to tune the station’s morning newscast to see if they had won. That tactic along with more engaging posts that nudge readers to tap the share button seems to be paying off as so called engagement rates are up.

Though whether these tactics would work long-term is still not known, especially now that page posts reach only about 1-5% of their audience, and Facebook steering bigger brands into spending money to have their posts seen by more people.

WTVJ NBC 6 South Flroida

Open government advocacy groups The Campaign Legal Center, and the Sunlight Foundation have filed complaints with the FCC against several broadcast TV stations for failing to properly and completely disclose information about political ads paid for by Democrat and Republican groups.

One of the stations targeted is WTVJ for failing to disclose information in its online public file about a political ad it aired in January of this year as required by FCC regulations and the Communications Act.

The ad paid for by LIBRE, a grassroots organization with headquarters in Mission, TX targeted a local congressman for his support of the Affordable Care Act and paid WTVJ $21,075 (including commissions) to air the commercial. In its public file Channel 6 disclosed the contract, rates, dates and times the ad ran but failed to disclose the candidate targeted by the ad and the issue.

NAB form PB-18 asks whether the ad communicates a “message relating to any political matter of national importance” and uses the Affordable Care Act as an example of such issue, WTVJ left that area of the form blank.

The Sunlight Foundation filed similar complaint against ten other broadcast television stations for similar violations.

[WTVJ Complaint] [PDF]