In a recent CNBC interview, NBCU CEO Jeff Zucker said what could possibly be the quote of the month… year…
“I think we’ve reached the bottom”
I’m not quite sure what’s funnier; The fact he thinks this is rock bottom, or the fact that he’s actually mentioning how low NBCU has sunk. If anyone had any doubts about the current state of NBCUni, the premier of their summer hit “I’m a Celeberty… Get me out of here!” crushed any remaining hope. The big kicker? The continuation to the above quote.
“[…]We’ve seen some signs of improvement. Our local TV business for the 3rd quarter, our local television stations, seem to be improving.”
Really?!?!!!!?! I’m sorry, but where the hell is NBC seeing improvement of their “local TV business?” Perhaps I’m biased because I’ve witnessed the full decline of what was once the number one TV station in the country. I just cannot seem to find any NBC O&O TV station showing any signs of improvement. In fact, I can’t think of one NBC O&O station that’s number one in the ratings… Now, in full disclosure, I didn’t dig too far into that topic; but just thinking off the top of my head, I can’t think of any.
“It’s not what we want it to be, but it’s a little better’” Said Zucker.
“Television advertising as a whole feels a little better on the national scale,” Zucker added.
SFLTV Feedback: Has NBCUni reached rock bottom? Your thoughts below.
Thanks to our reader Graham for linking us to this story.