Someone used our anonymous file sending feature and sent us WPBF’s press release announcing the station’s ratings increase for May sweeps and WPEC’s rather big losses
Here is the gist of it. All data is household ratings, no demo.
– Idol got beat by Dancing with the Stars in the Palm Beach market. 16.1 vs 17.0 in household ratings
– WPEC had huge drop in the afternoons compared with May 2008 sweeps.
From 5 to 5:30pm WPEC is -42%, the station had a 5.7 rating in May 2008 to 3.3 in May 2009. In that time period WPBF was up 38%, the station went from a 2.6 rating in May 08 to 3.6 in May 09
From 5:30pm to 6pm WPEC is -52%, going from a rating of 6.9 in May 08 to 3.3 ratings points in May 09. WPBF was up 46% going from a 2.6 rating in May 08 to 3.8 in May 09
In the 6 to 6:30pm WPEC are -51% in household audience going from an 8.1 rating in May 2008 to rating of 4.0 in May 2009. WPBF rating for same time slot went up from 3.9 to 4.3 points or 10% increase from May 2008.
The press release had no information on the 11pm newscasts
1 ratings point in West Palm Beach DMA equals 7,800 households.
Hit the jump to see household numbers.
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In terms of household numbers compared with May 2008:
WPEC lost 800 at 4pm, 18,300 at 5pm, 27,700 at 5:30pm and 30,000 at 6pm.
WPBF was up 2,100 at 4pm, 8,600 at 5pm, 9,600 at 5:30pm and 3,300 at 6pm
WPTV data is scant but the station gained 3,800 households at 5pm, 3,900 5:30pm and 3,300 at 6pm compared with 2008, but lost 9,100 households from 4pm to 4:30pm timeslot.
WPTV hurt in prime time though. 45,300 households vs 57,900 from WPBF and 57,400 from WPEC.
At noon WPBF’s ratings were up going from 14,300 households in May 08 to 22,100 in May 09.