KNSD, the NBC affiliate in San Diego, debuted a refreshed news set this month and along with it a new on-air graphics package. Curiously they did away with the yellow graphics we now see on WTVJ (‘Look C’ as it is known) and used by all NBC-0wned affiliate stations. The new package is extremely clean and simple and features long, dark blue rectangular boxes with large white text inside them. That’s it, there are no rotating, moving lines, things jumping out or anything!
The lower thirds in particular are reminiscent of what MSNBC and CNBC now use except a lot more de-cluttered. Interestingly CNN who were first to introduce the big, boxy rectangular lower thirds recently refreshed their graphics and reverted to the more traditional lower thirds.
Check out the three videos after the jump for a preview